As someone who loves food, if you had to describe yourself with a hashtag, what would it be? Food lover? Gastronomer? Foodie? Perhaps it’s something that’s never occurred to you before or maybe you’ve never stopped to think about it, but the way you prepare dishes and experience food says a lot about you and how you live your life.
It’s around this reflection that the new brand strategy that we’ve developed with Le Creuset revolves and is expressed through this market-leading premium kitchenware brand’s new concept of communication: “Cooking with personality”. Because we’re all different, Le Creuset helps us to choose which products are best suited to our tastes and needs.
Our main goal with this project was to help Le Creuset get closer to its customers in a more experiential and participatory way. To achieve this, we developed a language of communication with a new style and tone. And content, such as recipes by renowned chefs, that its target audience could identify more closely with.
So the next time you’re planning on going into a Le Creuset shop or buying one of its products, ask yourself what you are, hashtag yourself with #imafoodlover, #imagastronomer or #imafoodie and discover which products best encapsulate who you are and which chefs reflect the way you want to live your life.