The judging panel at the 2015 Laus Awards, its 45th edition, have awarded Nomon Design with a Bronze Laus in the category of Graphic design – Packaging – Mass market: packaging and/or labelling unit or line for the special edition packaging we created for Lékué’s deep steam case.
The piece is 100% reusable, stands out at the point of sale and has an extended life in the home. Dual-use packaging that can be used as an apron and also features recipe ideas for easier and healthier eating.
Using co-creation sessions and following Nomon Design’s work methodology, it was decided that we needed to combine packaging and product, use a recyclable material and create an educational and informative design. The bronze-winning piece also responds to Lékué’s need to continuously reinvent its products and designs to remain innovative and stay ahead of the game.