Highlighting interesting ideas.
The name is often the customer’s first experience of the brand, so what are the most important considerations in the search for the perfect name?
To give a brand visibility, we have to translate strategic decisions into tangible and discernible elements for the target audience.
The invisible dimension of a brand consists of a strategic foundation that defines its mission, vision and values.
Brands, just like icebergs, have surface elements that are visible, but it is what we can’t see that conceals the deeper meaning.
A key component in communication for connecting the offline and online worlds.
Some companies have taken advantage of the city’s potential by linking brand Barcelona to their business strategies.