The Majorcan black pork sandwich takes to the road in a metallic silver food truck to spread the philosophy of Street Food all around the island of Majorca.
The concept and design of the corporate identity, created by Nomon Design, merges the two main elements of this unique project: the food truck and Majorcan black pork. The new image was then applied to the design of the website, stationery, aprons and signage of the food truck itself.
The driving forces behind La Pickup – Chef on the road are Alicia Vicens and Julian Yukihisa, two Majorcan entrepreneurs whose mission is to publicise the food and produce of their island, especially Majorcan black pork. With a marked fair-going spirit, La Pickup travels to popular fairs, markets and festivals. And they also offer catering services for private functions such as weddings, corporate events and private parties.