Haute cuisine reaches our homes thanks to a collaboration between El Celler de Can Roca, Cata Electrodomésticos, Lékué and Fundació Alícia. They have worked together for months to create Rocook, a project that enables you to discover how to cook at low temperature at home.
Through courses and recipes, El Celler de Can Roca shares its technique par excellence with amateur cooks and industry professionals alike. Rocook is a product that adapts to the cooking skills of its consumers and is sold in three kits, including equipment and utensils: Essential Kit, Initiation Kit and Advanced Kit.
Nomon Design has collaborated with Rocook in the conceptualisation and design of the brand’s packaging, brochures, quick guides and displays.
The packaging was designed in such a way as to be able, by itself, to convey the values of the project: the El Celler de Can Roca brand; the quality of haute cuisine at home; the precision of cooking at low temperature; respect for the ingredients and passion for cooking.
From now on, thanks to Rocook, “You’re the chef at home.”