Highlighting interesting ideas.
The company’s new e-commerce site is part of a change in strategy for its online sales channel, which we developed together with Èmfasi Digital Communication.
We started working with MY DRAP halfway through last year, with the objective of guiding the design and concept for the company’s products towards a new branding strategy.
Through close collaboration with Sembra, we repositioned the brand, redesigned its corporate image and created a new brand story around the creative concept.
Kriskadecor that has been around for more than 90 years and has innovatively taken a traditional product (metallic curtains) and turned it into a design and decoration feature.
Our main goal with this project was to help Le Creuset get closer to its customers in a more experiential and participatory way.
The name is often the customer’s first experience of the brand, so what are the most important considerations in the search for the perfect name?
To give a brand visibility, we have to translate strategic decisions into tangible and discernible elements for the target audience.
Concept and design of the corporate image and application to stationery, website and future product catalogues for the company’s modular furniture systems.
The invisible dimension of a brand consists of a strategic foundation that defines its mission, vision and values.
Celebrating 10 years of working with Lékué. 10 years in which we have worked together as a team to pass on to consumers our excitement and passion for cooking, innovation and design.
Brands, just like icebergs, have surface elements that are visible, but it is what we can’t see that conceals the deeper meaning.
A key component in communication for connecting the offline and online worlds.
Some companies have taken advantage of the city’s potential by linking brand Barcelona to their business strategies.
A tool to facilitate internal cohesion and external communication.