Le Creuset

Brand and communications strategy

New brand strategy expressed through the communication concept “Kitchen with personality”. Development of a language for communicating, with a new style and tone, creation of content to improve identification with target audiences. Creation of tags: #yosoysibarita #yosoygourmet #yosoyfoddie. Application of the concept to the new corporate catalogue, advertising graphics, displays, price lists, brochures, and so on.

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