Concep

Corporate identity and communication

Redesign of the corporate identity for Concep – specialists in transforming chemists to improve their profitability. The main objective was to define a new underlying philosophy for brand communications – with the right tone, look and feel, new colour palette, fonts and suite of icons that were more approachable and direct, while maintaining the current logo. The new communication style was applied to the company’s new corporate magazine which acts as a guide for other materials and is positioned as the key piece of collateral for the sales department. It was also applied to materials used for the Barcelona Infarma 2017 trade fair – including invitations, brochure and gifts for clients.

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