Menu

Showcasing Zicla’s Branding Strategy at Barcelona Design Week 2019

On June 19th we participated, alongside our client Zicla, in Barcelona Design Week by organising an in-house event in…

23 July 2019

Brand strategy and brand identity for MAC Group

With over 25 years of experience specialising in assembly of stands and events, MAC Group needed a new corporate…

21 May 2019

Alibetopías 2018, an event about innovation in the food sector

October 18th, 2018 the fourth edition of the innovation forum Alibetopías took place, organised by the Spanish Federation of…

24 October 2018

Three academic years tutoring future designers

In the academic year 2015/16, we began our collaboration with ESDI, Escola Superior de Disseny, teaching the Proyects II…

10 October 2018

Best packaging design for Lékué at the IED Design Awards 2018

The past June 21, we attended the third IED Design Awards 2018, which took place at the Italian Embassy…

26 June 2018

Branding strategy for DAY DRAP, the everyday detail

DAY DRAP is the brand of TEXIA group tailored for the Retail & Professional channel. Individual tablecloths and resined…

1 April 2018

Corporate branding strategy for LEDS C4

How would you help strengthen the corporate branding strategy of a large company? With 40 years’ history and with…

11 January 2018

MY DRAP Professional also makes a difference

In mid 2016 we began our collaboration with MY DRAP for their retail channel, aiming to reorient the design and…

12 December 2017

Brand strategy making a difference for MY DRAP

A good brand strategy is important for any company. It however becomes more relevant still when the brand is…

13 February 2017

Zicla: branding strategy to establish how to communicate value

First of all, let’s remind what corporate branding is. Corporate branding is the image we build on top of…

19 October 2016

Corporate Branding for Le Creuset: A strategy with a personality

Food lovers, if you had to characterise yourselves in the kitchen, how would you define yourself? A sybarite? A…

11 January 2016

In search of the perfect name

The name is the central message of the brand and the element with the longest lasting duration. Having an appropriate…

18 November 2015

What we can see of the brand

As we have discussed in previous posts, a company’s brand consists of two dimensions: the invisible, which provides the brand…

17 September 2015

What we can’t see of the brand

In the last post, Brands are like icebergs, we looked at the two dimensions that make up a brand and…

23 June 2015

Brands are like icebergs

If you’ve ever been lucky enough to come across an iceberg, you probably only saw about 10% of its…

29 April 2015

100% reusable special edition packaging for Lékué

In recent years, the packaging sector has become more committed to sustainable development by introducing new methods to reduce…

10 March 2015

We use our own and third-party cookies to improve our services and to obtain statistical data. If you accept or continue browsing, we consider that you accept its use. You can get more information here.

Accept