Editorial design: One by Aridi is more than a catalogue

18/05/2016

With more than 20 years’ experience, Aridi is a leader in the design and manufacture of office furniture. We have been working with them since 2005, creating catalogues for their collections, among other corporate materials. Catalogues that reflect the company’s values such as its commitment to design, attending to the details, its experience in treating wood and its sophisticated production processes.

A striking and surprising piece of communication

One is the name of the new Aridi collection designed by Gabriel Teixidó. A range of furniture notable for its character, fine materials, craftsmanship and comfort. High quality, handcrafted pieces that last over time and combine wood, glass, leather and lacquer, turning any office into more than a workspace.

In developing the concept and design for the catalogue, we took account of the smallest of details. Our objective was to create a striking and surprising piece of communication: a sensory experience that combines materials such as wood, paper, cardboard and fabric. Conveying the values ​​that characterise the hand-crafted furniture and the quality of this collection.

A highly-curated art direction

In addition, we have made the art direction of the photographs located in the Palau de Casavells, Girona. The

One catalogue is a piece that, thanks to its versatility and uniqueness, surprises its target audience: architects and distributors.

Tags: Aridi, Communication, Corporate branding, Editorial design

2016