Success in the first year of Idonea


It has been about a year since Idonea Personal Cosmetics launched onto the market – the unique, innovative dermo-cosmetic advice service that offers a complete and free analysis to determine the skin’s 9 fundamental parameters and guarantees users fully personalised recommendations on the best facial treatment for each person.

A branding that falls in love with Idonea Personal Cosmetics

Together with Idonea’s multidisciplinary team, we at Nomon Design created the brand, name and corporate image concept and design.

This is based on corporate attributes such as trust, personalisation, harmony and elegance. This image was applied to the design of the packaging, stationery and all communications materials and, as they say at Idonea, “our customers and users of our products love”.

An innovative concept that has revolutionized the way of caring for the skin

Over this period, the company has succeeded in getting more than 47,000 users to use this unique service, at its more than 400 outlets (chemists). These outlets are spread around 17 regional autonomous communities and 45 of Spain’s 50 provinces.  Idonea Personal Cosmetics expects to reach 1500 points of sale within three years. In addition, since launch, they have distributed more than 63,000 units of their personalised cosmetics.

Behind Idonea, there is a team of professionals with a long history in the pharmacy sector, who opted for a new and innovative concept that is revolutionising and changing the way people ensure the health of their skin – as summarised in the strapline:  “everybody’s skin is unique. Idonea’s personalised treatments are too”.

Personalization in dermocosmetics is a trend

Currently, 36 people work at Idonea Personal Cosmetics, 60% of them women. It is expected that by the end of the year the team will have increased to 50. During 2017, they have been starting the process of expanding the company internationally as companies in Germany, Russia, Italy, UAE, Korea, France, Portugal, Ecuador and Malaysia have shown a real interest in bringing this service to their own countries, after seeing it at Infarma 2017 – the most recent international trade fair held in Barcelona.

The personalising of products and services is without doubt a clear trend, not only in the area of dermo-cosmetics, but also in many other areas.


Congratulations Idonea Personal Cosmetics!  It’s a real pleasure for us to share your successes.

Tags: Communication, Corporate branding, Idonea