MY DRAP Professional Branding: Now in their new website

08/10/2018

For the last couple of years, we have been part of the brand image project of the Texia Group by developing, among other services, branding consultancy and corporate branding, as well as the communication materials of the company itself.

In addition to the corporate branding of MY DRAP Professional –the table linen brand within the Texia Textile Group’s professional channel–, we also carried out the design for the firm’s communication materials, such as the catalogue editorial design and the trade fair stands. We now close the circle with the creation of the main element of digital communication: the design of the new e-commerce website of MY DRAP Professional.

After developing their offline branding, we now take on the digital

The new MY DRAP Professional website allows you to easily purchase all the brand’s solutions online. Single-use 100% textile table linen (100% cotton, recycled cotton or linen) for catering and foodservice: coasters, napkins, tablecloths and table runners.

The website of MY DRAP Professional preserves the main creative concept of the general corporate branding pieces and other communication elements, which we had defined in the past: Personalisation.

The blank canvas which allows each client to become the creator of their own product. We appropriately presented the product in an elegant and sophisticated environment, where the black colour prevails as a symbol of the gourmet scene. Once again, the programming was developed by our partner Èmfasi Comunicació Digital.

Digital branding for MY DRAP Professional, carefully designed right down to the last detail

To achieve an e-commerce site with personality and easy navigation, for our art direction we conceived a digital branding that takes care of the slightest details of the finishes and fabrics of each of the table linen products.

We also developed a customised icon system that explains and establishes an easy guide to the personalisation process of the products. Choice of format and quantities, textile type, colours, options to incorporate the client’s own logo and the presentation type and format.

The complete collection catalogue is additionally available from the site, a key element, where we applied branding for the first time. We also facilitate the access to distributors and agents and we show examples of applications with a unique result, made by some of MY DRAP Professional’s clients.

With our design, in particular, we wanted to provide the brand with the quality and relevance of MY DRAP Professional customers who currently set their tables with these linen: the restaurants of the Hotel Majestic Bar or the FCB, the Four Seasons luxury hotels, Hotel Mandarin Oriental, Sofia, The Ritz or the Hofmann Hotel School, among many others.

Curious to know why the branding of MY DRAP Professional also makes a difference?

Tags: Corporate branding, Digital communication, MY DRAP

2018