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Packaging design

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We are a branding agency that helps companies to grow through design in a sustainable way.

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Team
Sisón Pujol Founder & CEO
Esther Agustench Creative Director & Partner
Uxua Solé Art director & Project Manager
Pilar Muñiz Art director & Project Manager
Marta Surinyach Art director & Project Manager
Emma Tó Controller
Azu Muñiz Design Project Manager
Julia Marina Senior Designer
Elena Díez Senior Designer
Marta Camós Senior Designer
Andrea Ortiz Designer
Albert Cabañas UX/UI Designer
Sílvia de Castro Designer
Elisa Zaragoza Communication & Copywriter
Maria Vilar Community Manager
Rosa Gomis Administration
David Gimeno Post Production Specialist at Arts Finals
Anabella González Post Production Specialist at Arts Finals
Partners
Joan Grau Amazon Specialist
Bruno Martínez Sustainability Specialist
Santi de Pablo Photographer
Nina Antón Photographer
Paula Brusés Stylist
Mar Guixé Illustrator
Marta Solà Designer
Santiago Falcón Manager at Concep
Jordi Rovirosa Architect & Project Manager Officer at Concep
Marc Stuart Partner at Küoz (Bangkok)
Nicolas Dali Partner at Küoz (Bangkok)

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Texia

Branding strategy Corporate branding Product design Packaging design Editorial design Communication Digital communication Retail branding

Redesign of corporate branding for several Texia group’s trademarks, such as MY DRAP and DAY DRAP, positioned both in the retail and the professional channel. We have managed to create a global communication with an impact for this 100-year old business group with a unique concept in the textile sector.

Texia Finishing
Texia Seamless
MY DRAP
MY DRAP Profesional
ROLL DRAP Profesional
ROLL DRAP Doméstico

Lékué

Branding strategy Corporate branding Product design Packaging design Editorial design Communication Digital communication Retail branding

Through our over-a-decade long collaboration with Lékué – a benchmark in kitchen ustensils – we have contributed to the creation of a brand linked to design, innovation and with a prominent orientation towards the consumer. Our branding is still current and fuctioning to this day.

Grok

Branding strategy Corporate branding Packaging design Editorial design Communication Digital communication

Corporate brand redesign for the trademark Grok, a manufacturer of high-end lighting for the contract and home sectors. The branding that we developed provides a visual system that enabled Grok to take a qualitative leap by positioning the brand «as the designer of contemporary lighting», effectively transmitting the value of its luminaires.

Apli

Branding strategy Corporate branding Product design Packaging design Editorial design Communication Digital communication Retail branding

We conceptualize and design the packaging of Apli Kids educational toys to make it possible for little kids to learn while having fun while they play at home. We create compelling and creative packagings, acting as a silent salesperson, while transmitting the brand’s universe and the product itself.

Miquelrius

Branding strategy Corporate branding Product design Packaging design Editorial design Communication Digital communication Retail branding

The close relationship between Nomon Design and Miquelrius for over 25 years has led to the redesign of the firm’s corporate branding, as well as the development of product ranges under its own brand and license. As a result of the rebranding, Miquelrius, which was founded in 1839 and specializes in paper accessories, was strongly and notoriously repositioned in its field.

Famatel

Branding strategy Corporate branding Packaging design Editorial design Communication Digital communication Retail branding

Since 2015 we have collaborated with Famatel, an electrical supplies specialist with 25 years of expertise in the international electrical manufacturing field. We have conceptualized and developed the firm’s communication, and that of the business group’s trademarks.

At the beginning of 2020 we began the most important intervention carried out so far: the creation of a new strategic brand plan and an entirely new identity that would reflect the reality and the future commitment of this international firm.

The result is a very differential corporate branding, provided with character and vitality, which represents the strength of the field and the company itself. Recognizable on the shelf, in digital communication and amongst competitors. Easily readable and adaptable to all communication formats and materials.

Leds C4

Branding strategy Corporate branding Product design Packaging design Editorial design Communication Digital communication Retail branding

Corporate branding redesign for LEDS C4 –one of the country’s most important and influential companies in the lighting sector– to create an identity suited to convey and project their new positioning and corporate message around the world.

We created a branding which evolves from its previous identity, marked with a pragmatic character, which communicates its global outreach and allows for an unlimited adaptation to every communication material. In addition, it perfectly coexists with the rest of the group’s brands.

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Natwins

Packaging design Digital communication

Our collaboration with Girofibra –a 4 decade old company specializing in the preparation of healthy cookies and bars with its own recipe– gave us the opportunity to work on the firm’s Natwins branding, conceptualizing and designing packaging for their products. We reckoned the packaging should ideally entirely reduce the use of plastic, however, due to technical food preservation constraints, we devised a packaging minimizing it as much as possible, which is easy to recycle.

 

The result is a pack that transmits the values and main commitment of the company: ensuring consumers enjoy the flavours of Natwins products any time of the day, while staying healthy, thanks to the meticulously selected top quality ingredients and the elaboration of the original recipe.

Nature by KLEIN

Corporate branding Editorial design Communication Digital communication

We have defined and created the communication of the new product category NATURE by KLEIN, a family business with international projection and 90 years of experience in the design and manufacture of high added value architectural interior systems for glass and wooden sliding and folding doors.

For this system of oak profiles –sustainable and based on a new atmosphere-creating concept– we conceptualized, defined and redesigned the brand’s identity and art direction. We also designed and supervised the catalog production, and conceptualized and designed the website landing page.

Casmar

Branding strategy Corporate branding Editorial design Communication Digital communication

Desde 2019 colaboramos con Casmar, la empresa española con mayor trayectoria y más consolidada aportando soluciones de seguridad. Realizamos su rebranding corporativo coincidiendo con su 40 aniversario y una fase de cambio generacional en su dirección, que requería de un nuevo posicionamiento de marca para reflejar su realidad y apuesta de futuro.

Definimos una marca con personalidad y coherente, que aporta un valor diferencial dentro del sector de la seguridad y que refleja los valores y atributos reales de la compañía y les ayuda a comunicar a todos sus públicos su nueva propuesta de valor.

 

También hemos creado la campaña de comunicación de la nueva solución profesional AX Pro, de Hikvision y distribuida por Casmar, de sistema de alarmas inalámbricas que mantienen seguros los hogares, oficinas y/o comercios en tiempo real.

Exit Fabrics

Branding strategy Corporate branding Editorial design Communication Digital communication

Redesign of corporate branding for the firm Exit Fabrics, a manufacturer of professional technical upholstery since 1985. After the conceptualization and definition of a new branding strategy, adapted to the current reality of the company, we have reformulated the brand naming and created its storytelling, expressing a new value proposal and tagline. As a result, we created a new branding that highlights the quality of the brand’s products, as well as the textures and colours of its fabrics.

Kedge

Corporate branding Communication Digital communication

We produce the strategy and corporate branding for Kedge, a newly founded strategic business consultancy based in Barcelona, that helps make tailored decisions to stimulate growth in companies, contextualizing every last piece of information.

La Remei

Corporate branding Communication Retail branding

We have created the corporate branding (naming, tagline and identity) of a new pharmacy and health space called La Remei. The branding highlights the essence of the brand, based on the concept of roots (origin, proximity and essence) along with the idea of well-being. We have applied the branding to the retail of the firm’s different spaces and services: the pharmacy, farmer’s shop, restaurant, consulting, activity area and veggie garden. We have crafted an identity of its own for each space, which we expressed through onomatopoeic words that describe them in an simple and fun way.

Rocook

Corporate branding Packaging design Communication

Creative concept and packaging design of the Rocook project, by El Celler de Can Roca. Rocook is a set of tools exclusively designed to discover, learn and cook at low temperatures at home.

Starting from the essence of the project, we developed the creative concept using the communication claim: “At home, the chef is you”. It materialized in the design of packaging-displays that connected with the consumer, acting as an extension of the Rocook experience. A design that was also manifest in the art direction which, in turn, gave shape to the project’s communication materials.

Idonea

Corporate branding Packaging design

Creation of the corporate branding for Idonea, a dermocosmetics brand for the pharmacy channel. The branding reflects its human angle, its tangible and emotional characteristics, thus facilitating its visibility in the vastness of the pharmacy shelves. We develop the naming, conceptualize the brand and design the corporate identity, packaging and communication materials.

Parachilna

Corporate branding Packaging design Editorial design Communication

Creation of the corporate branding for Parachilna, a lighting company that stands out for the uniqueness of its designs, the honesty of its pieces, the value of the noble materials it uses, its artisan manufacturing process and, above all, for its collaboration with relevant world-renowned designers. Parachilna has received the Best New Brand 2015 award from the prestigious Wallpaper * magazine.

Aridi

Corporate branding Editorial design Communication Digital communication

Our collaboration with Aridi goes back to 2005. Aridi is an office furniture manufacturer with a long history in the design sector. We worked on developing its corporate branding, as well as the conceptualization, art direction and design of its corporate catalogs and communication materials. The brand’s catalogs and communication pieces show the quality, elegance and versatility of Aridi’s systems and position the company as a benchmark in the field and as an aspirational brand.

ICEX

Corporate branding Editorial design Communication Digital communication Retail branding

For the last 15 years we have collaborated with ICEX developing the design of several of the institution’s brands, division identities and communication materials. We took on projects such as Interiors from Spain, Fashion from Spain, Audiovisual from Spain, Animation from Spain, Games from Spain, Equipment goods, Global Forum Spain and Foods & Wines from Spain.

For Audiovisual from Spain we created the branding to support and publicize the Spanish audiovisual ecosystem at trade fairs and festivals. It resulted in an image that projected innovation and showcased our country’s creativity, freshness and vitality.

Recently, we have designed the image of the Foods & Wines from Spain brand dissemination campaign that transmits the excellence and projection of Spanish gastronomy and its produce around the world.

Ferros Planes

Branding strategy Corporate branding Communication Digital communication

In the last quarter of 2020, we met our client Ferros Planes online and began our collaboration in a 100% digital environment due to the situation resulting from the pandemic. The great availability and readiness of all ensured that the project progressed easily and in a perfectly normal way.

The project consisted of reviewing and redefining its brand positioning, brand values ​​and value proposition to redesign the firm’s corporate branding, adapting it to its market reality.

 

Ferros Planes is a family business in the metal and foundry sector, with 35 years of experience. The company is a pioneer in metal tubes cutting and machining, and more specifically in laser tube cutting.

Valira

Product design Packaging design

We have designed Valira’s packaging and marketing materials for several cookware and frying pan collections, such as the high-end Aroma collection, developed for the brand by Antoni Arola.

In addition, we conceptualised and designed its popular Take Away bag, helping the company reposition itself in the market and generate business growth with the launch of new products.

Toda & Nel·lo

Corporate branding Editorial design Communication Digital communication

After a phase of significant growth, the renowned Barcelona law firm Toda & Nel-lo –providing legal services specialising in the combination of public and private law– needed us to oversee its corporate branding.

After analysing the business, we redesigned the firm’s brochure of services and the new website, as well as several marketing materials used daily at the firm.

Body Genius

Packaging design

Packaging redesign for different product ranges of BODY GENIUS, a brand that has revolutionized healthy functional nutrition. Starting with the brand’s date-sweetened vegan products, the new packaging design looks clean and honest, in tune with the company’s brand values. While staying consistent with all the other ranges, it provides each of the products with a distintive personality as well.

Le Creuset

Corporate branding Packaging design Communication

Conceptualización y diseño de productos, packaging y materiales de comunicación de las campañas estacionales de Le Creuset. Teniendo en cuenta el concepto de la campaña y las tendencias de la población, ideamos packs con productos para fidelizar o captar a sus consumidores en el punto de venta.

Kriskadecor

Corporate branding Editorial design Communication

Corporate rebranding of Kriskadecor, a family business that, since 1926, has manufactured metallic structures using small anodized aluminum links. The objective was to both reposition and redesign its corporate identity in ourder to update it according to its current business situation, as well as establish it in the sector as an aspirational design brand. The new branding has helped consolidate Kriskadecor as a design brand, with a fresh powerful image and an outstanding personality.

Aranow

Corporate branding Communication

Branding redesign for Aranow, an international firm specializing in single-dose packaging machinery. The new brand shows and communicates the reliability of the company, its modern and global spirit, and it also clearly represents the industrial field. But, most importantly, the new brand conveys the company’s most important quality, which is the human factor.

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LC Paper

Corporate branding Packaging design Editorial design Communication Digital communication

LC Paper is a company with more than 140 years of experience and a pioneer in the manufacture of paper without CO2 emissions. We have conceptualized and developed its corporate catalog that reflects the significance of this pioneering company, that completely distances itself from the traditional image of the sector, displaying an art direction that reinforces the concept of sustainability by reaching out to the final consumer.

We have also created sustainable packaging for Dalia®, its range of eco-friendly toilet paper for mass consumption. An alternative to the classic plastic pack, resistant and easy to identify in supermarkets thanks to the new concept of “transparent cardboard”, an idea that has been patented worldwide.

Lékué

Branding strategy Corporate branding Product design Packaging design Editorial design Communication Digital communication Retail branding

After over a decade of joint collaboration with Lékué, a benchmark brand in kitchen utensils, we have contributed to the creation of a brand linked to design, innovation and with a distinct consumer orientation. The branding we developed for Lékué endowed it with such personality, it is still valid today.

Zicla

Branding strategy Corporate branding Communication Digital communication

Corporate branding redesign for the sustainable company Zicla with the aim to achieve both a brand repositioning and begin its internationalization process. We developed a new branding strategy based on people, design and the culture of innovation, connected with the diversity and complexity of its audiences. In accordance with this new strategy, we furthermore defined the brand personality and its attributes, to later redesign its corporate image and create the corporate storytelling for the brand.

CIAT

Corporate branding

Redesign of the corporate branding of the 100 % sustainable brand Ciat, which develops, manufactures and markets molded cellulose products for the production of containers for the wine, fruit and poultry sectors. We designed a branding that highlights the versatility, flexibility and quality of the ecological material that characterizes the brand.

es im-perfect®

Corporate branding Packaging design Communication Digital communication Retail branding

Since 2015, we have been collaborating with the social-impact driven company Espigoladors, that aims to reduce food waste. During this time, in addition to designing its displays, packaging and other communication materials, we have redesigned the organization’s branding, as well as that of its product brand es im-perfect. The new branding emphasizes the concept of the imperfection of its raw produce: ugly fruits and vegetables that cannot be marketed.

We have also conceptualized, designed and defined the art direction and storytelling of its new e-commerce, based mainly on the criticism of food waste and the overly aesthetic criteria suffered by food.

Can Buch

Branding strategy Corporate branding Packaging design Communication Digital communication

We have developed the brand concept and also designed the corporate branding of Can Buch, a new project dedicated to 100% eco-friendly ecotourism set in the heart of la Garrotxa (Girona). This project arose from the keenness to share the experience of living in the peaceful, serene countryside with appreciating tourists.

 

Corporate branding was subsequently applied to the hotel’s offline communication materials as well as to their main online communication channel, Can Buch’s Instagram profile.

Ecoalf by MR

Branding strategy Product design Communication Digital communication

«Because where others see garbage, we see raw material», Javier Goyeneche, Founder & President at ECOALF.

 

In collaboration with Ecoalf and Miquelrius, we have developed the “Ecoalf powered by Miquelrius” collection, made with recycled and recyclable materials, a set of products adjusted to the demands of an increasingly eco-conscious world and consumers.
The collection is made of notebooks, folders, backpacks and pencil cases promoting the message BECAUSE THERE IS NO PLANET B, which clearly conveys the importance of recycling. We also provide an explanation of how to do it correctly.

Thanks

Affinity, Ametlla de Mallorca, A-Moreira, Anti-Aging, Apli, Aridi, Assegur, Barcelona Inspira, Befresh Technology, Belloch Forestal, Belone, Bemain Media, Biocentury, Biok, Blanxart, Bra, Bustper, Carmela Bike, Casa Viva, Casmar, Casualplay, Cerabella, Chelats Sarrate, Ciat, Clínica Dental Ortomatch, Concep, Cotécnica, CS Novotest, DAY DRAP, Distform, Doctux, Espècies Teixidor, Espigoladors, Exit Fabrics, Famatel, Finca Valonga, Flight Tag, Fluxograma, Fundación Mutua Madrileña, Gabriel Teixidó, Gráfica Ideal, Grapes and Barrels, Grassoler, Grok, ICEX, Identity Mark, Idonea, Inoxcrom, ISI, Joid’art, Kedge, Keraco, Klein, Kriskadecor, La Pickup, La Remei, Laie, LC Paper, Le Creuset, LEDS C4, Lékué, Levira, MAC Group, Mery, Miquelrius, MY DRAP, Oken, Overlord, Pamesa, Permasa, Parachilna, Plastisan, Point, Puig, Raima, Rayen, Rocook, Roll Drap, Saltoki, Salut Mental Catalunya, Sembra, Simon Coll, Somnis de Formentera, Telinformática, Texia, Toda & Nel-lo, UP3, Valira, Vallformosa, Vilagrasa, Zicla…