After finishing the redesign of Intramundana’s corporate identity, we went on to conceptualise and design the website for Belloch Forestal, one of the business group’s companies.
Belloch Forestal is located in Belloch, an estate of over 130 hectares in La Roca del Vallès, where the firm works in the selection and cultivation of plant elements for urban areas. The company promotes tree culture, appreciating the architecture of each specimen and interacting with it to obtain the most suitable shape for its different applications.
Aiming to provide the best varieties for each site, they either offer their own plant production –grown in one of the areas with the longest nursery tradition in Spain– or select specimens from other leading European nurseries.
For the website development our main challenge has been to build a tool with a strong usability, specially devised for product advisers and partners. We have therefore structured the contents and added filters to enhance the search function and quickly and effortlessly enable the selection of Belloch Forestal’s own trees and herbaceous products.
The incorporation of related products from other brands of the business group, such as Santa & Cole and Ubidermis, furthermore allows them to provide more global projects.
The resulting website allows intuitive navigation, an easier interaction with the user and, due to the integration of the company’s own products and other products of the group’s brands, it clearly helps improving its market positioning.