Following co-creation sessions, we designed four conceptual lines of product ranges that led the brand to explore new markets. Defining the new portfolio around concepts such as Recuerda, Orgánica, Experimenta y Cuídate (Remember, Organic, Try It and Look After Yourself), they represented the brand’s different varieties of chocolate as well as incorporating Blanxart’s corporate values.
Specific new packaging was prepared for this product design, which expressed the value of each range.
