Connection and closeness for a new dentist-patient relationship

The new dental practice, Clínica Dental Ortomatch, which opened in mid-2017, needed a corporate identity that conveyed its specialty in dentistry as well as the family focus of the treatment offered.

The design of the new corporate identity was based on the concept of connection between dentist and customer, the firm’s standing as a family practice that was close to its patients, and one of the elements of dentistry most familiar to the public – braces.

To come up with the practice’s new logo, we chose dental braces as a graphic and visual depiction of the brand, combining the company’s name with a set of teeth, and creating a solid identity. This identity, defined in a corporate manual, was used on the interior and exterior signage at the practice, and in all its marketing materials.