New editorial design for a contemporary lighting brand

To coincide with Grok’s participation in the international contest Light+Building 2018, a new pocket-sized catalogue of its new products was produced, based on its new Premium image and positioning developed in 2017. Design, layout, artwork and photography were all carefully designed to reflect the quality of the lighting solutions and highlight the importance of the firm’s collaboration with renowned designers.

Then, following the same criteria, we designed the concept for the new general catalogue for the 2018/2019 collections, reflecting the creative concept of treating each piece as an element of architecture, a singular sculpture that projects light and transforms the space.