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Idonea

Corporate branding, design of corporate identity and manuals, packaging design

We created the branding for Idonea, a brand of dermocosmetics for pharmacies, which reflected its most human, tangible and emotional side, thus making it visible in the vastness of the pharmacy.

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We created the name, conceptualised the brand and designed its corporate identity, packaging and materials to convey the attributes of the Idonea Personal Cosmetics brand: trust, personalisation, harmony and style.

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