Idonea

Corporate branding, design of corporate identity and manuals, packaging design

We created the branding for Idonea, a brand of dermocosmetics for pharmacies, which reflected its most human, tangible and emotional side, thus making it visible in the vastness of the pharmacy.

We created the name, conceptualised the brand and designed its corporate identity, packaging and materials to convey the attributes of the Idonea Personal Cosmetics brand: trust, personalisation, harmony and style.