Corporate branding, design of corporate branding, corporate identity manuals, communications, digital communications

In 2019 we started working with Intramundana – a business group made up of five subsidiary brands: Santa & Cole, Urbidermis, Belloch Parc, Belloch Forestal and Belloch Ediciones – redesigning their corporate identity and applying it to a series of communication materials.

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The group’s beginnings go back to 1985, when Nina Masó, Gabriel Ordeig and Javier Nieto started Santa & Cole, a small, independent and global publisher of great design products. The entity has been growing and evolving ever since, always consistent with one unalterable idea: the determination to be useful and fair to and with the people.

Since 2003 the company has established offices in Belloch. Each of the subsidiaries of the group carries out their activity in a privileged estate of over 130 hectares, in La Roca del Vallès, a town located 30 km from Barcelona. This outstanding emplacement has actually strengthened their values ​​and convictions: they design surrounded by nature and keeping nature in mind, always aware of their responsibility to the future.

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Starting off from their recently created tagline, the trilogy PERSONA-CIUDAD-PLANETA (PERSON-CITY-PLANET) which, in essence, summarises what they are interested in promoting, we were called to revise the corporate identity by emphasising these values. The same values and commitment that are equally manifested through the corporate purpose of the companies in which they participate.

At NOMON we also revised the typography and created our own typeface for the company. Furthermore, we modified the proportions of the symbol so that it would gain more legibility, both in smaller formats and in digital environments.

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Subsequently, we developed a corporate manual and applied the redesigned identity to all its communication materials, such as the website, among others.

Besides collaborating with the group itself, we are also currently developing specific projects with some of the group’s subsidiary brands.

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Tags: Communication, Corporate branding, Digital communication


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