We conceptualised and designed the retail branding of the old pharmacy, formerly known as Farmàcia de La Rambla, located in the centre of Gavà. A new health space known to be a meeting point for people of the region of El Baix Llobregat for its different services: pharmacy, greengrocer, restaurant, medical practice, activities and garden.
To create the new identity, we were inspired by the concept of roots (proximity, origin and essence) along with that of the well-being and cures. We then extended this general concept to create the identity of each of its spaces – services we decided to express through onomatopoeia that would describe them in a fun and easy way.
We finally developed a tagline: perquè ens agrada cuidar-te – because we love taking care of you – and we worked on naming ideas and picked a catchy name: La Remei. Subsequently, we extended the brand identity to the different spaces and the company’s communication materials.