La Remei

Retail branding, concept for the space, design of corporate spaces and signane

We conceptualised and designed the retail branding of the old pharmacy, formerly known as Farmàcia de La Rambla, located in the centre of Gavà. A new health space known to be a meeting point for people of the region of El Baix Llobregat for its different services: pharmacy, greengrocer, restaurant, medical practice, activities and garden.

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To create the new identity, we were inspired by the concept of roots (proximity, origin and essence) along with that of the well-being and cures. We then extended this general concept to create the identity of each of its spaces – services we decided to express through onomatopoeia that would describe them in a fun and easy way.

We finally developed a tagline: perquè ens agrada cuidar-te – because we love taking care of you – and we worked on naming ideas and picked a catchy name: La Remei. Subsequently, we extended the brand identity to the different spaces and the company’s communication materials.

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