Ever since we started our collaboration with Lékué in 2005, we have continued working alongside the company doing communication development for its products. On this occasion, we have worked on the concept, definition of art direction and design for the packaging of its very own alternative to the infamous traditional plastic bottle: Lékué’s Isothermal Bottle TO GO.
At NOMON our main objective has been, through a carefully defined art direction, to showcase the bottle’s main attributes: its portability and its isothermal quality (preserving both hot and cold beverages).
We depict the possible uses of the bottle on our end-consumer lifestyle images. They are set both indoors and outdoors: at the office, hiking, doing sports, etc. whereas in the more explanatory product images we describe the use of the beverage-flavouring filter.
Furthermore, the art direction was applied on the packaging design, the packaging being a fold-out brochure, which, placed on the neck of the bottle, offers all the necessary information to understand the product.
The end result, thanks to its art direction and design, is a packaging that helps consumers clearly understand the product, its use and encourages them to have a more active, healthy and sustainable life.