One of Lékué’s most emblematic and essential products is the kit that helps you prepare and bake cookies at home for Christmas. Last year we took on the challenge of redesigning the packaging and conceptualizing a new art direction for it.

Our art direction goal has been to provide the consumers with new customization and decorating options for Christmas cookies, trying also to conceive them as healthy as possible. Therefore, we chose to use chocolate as a base for the decoration, instead of fondant or coloured sugar.

We designed a series of matching stickers, which can be used with the different moulds (i.e. Santa Claus, a reindeer, a gift box, a candy cane and a Christmas bell), to decorate the finished cookies with, providing them with a fun touch. They can also be used as pieces of decoration for the Christmas tree.

We also redesigned the packaging for this baking kit using a traditional metal cookie tin as a base. We applied the new art direction on it and we created a recipe book that will also come inside the tin.

The resulting piece of packaging clearly explains the contents of this baking kit with all its elements at a glance. The art direction encourages to live the experience of making, personalizing and sharing your own Christmas cookies at home.


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