We developed the concept and art direction and also designed the packaging for Lékué’s To Go Collection, a range of practical and convenient 100% hermetic take-away containers to store and carry along, either liquid or solid food, such as snacks, salads, creams or desserts.

Our goal has been to define the art direction in such a way that it accurately conveys the main attributes of the product collection –such as portability and its perfect sealing– by showcasing the action of placing the products into a bag.

In addition, we chose to present different types of produce and neatly prepared dishes resulting in a fairly appetising fresh look in order to show consumers the possibilities offered by these containers and invite them to be part of the experience.

In the specific case of the Lunchbox To Go, besides displaying the final result by putting the products in context, each of the single components are also depicted and explained.

At NOMON we have been consistently conceptualising Lékué packaging with very clean and distinct graphics, one of the main characteristics of their communication, that has become a key piece in the process of understanding each of the firm’s products.

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