Lékué

Packaging design, art direction, design of packs and manual

Now that Summer time is near, Lékué presents a new mould collection that will help us prepare healthy ice cream at home. These moulds recreate the iconic ice cream shapes from the 90s.

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Nomon conceptualised the packaging and the point of sale items for this new range. We took our inspiration from the traditional design of vintage ice cream carts, both for visual elements and colour palettes. Our fresh art direction emphasises the shapes and colours of the products themselves. We also aimed to promote the use of healthy produce for ice cream making.

As a result, our communication pieces caught the attention of consumers, young and old, inviting them to enjoy the experience of making their own healthy and tasty ice cream at home.

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Tags: Packaging design, Retail branding

2016

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