Miquelrius wanted to improve the brand’s renown, and convey its character and values, such as creativity and innovation. To do this, we developed the company’s own brand products.

 

 Based on the idea of every child’s and teenager’s desire to paint, write or scribble on their bag or rucksack, we developed the concept and designed the Miquelrius Doodle collection. We chose for the material a long-lasting, waterproof paper that could be customised. The collection, consisting of a rucksack, carrying case and travel case, was made with an innovative and recyclable material which could be drawn on with a pen or permanent marker.

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