MY DRAP
Concept and design for products and collections, definition of products, printing and colour palettes, naming, art direction, editorial design and communication
Challenge
We’re thrilled to partner once again with MY DRAP on the design and conceptualization of our latest Christmas collection, perfect for transforming your holiday table into an elegant and sophisticated showcase of festive style.
Project Development
At NOMON DESIGN, we have designed MY DRAP’s new Christmas collections and their entire communication campaign, bringing a fresh and innovative approach to this year’s festivities.
First, we created the brand’s Lux Xmas model in a sleek and sophisticated print that exudes luxury without being too ostentatious –perfect for those informal holiday gatherings like New Year’s Eve. For a more classic celebration, we developed the Red Tartan model offering warmth and comfort to the table. Finally, our Classic Xmas model draws inspiration from the iconic holly bush –a must-have in any festive décor at this time of the year.
Using these models as a basis, we’ve developed a comprehensive artistic direction for the product photography and designed a product catalog that clearly showcases the unique features of each model, making it easy for MY DRAP customers to choose the perfect addition to their holiday table decoration.
Outcome
The result is a stunning collection that seamlessly blends elegance and sophistication with the warmth and joy of the holiday season. The product catalog showcases the quality of MY DRAP products, inviting everyone to celebrate Christmas in style, with attention to even the smallest detail.
Tags: Communication, Editorial design, Product design
2022
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