Product design, concept and design for products and collections, definition of products, printing and colour range, naming
MY DRAP, a company in the Texia group, is a manufacturer of pre-cut napkins in 100% cotton and linen, which are washable and seamless, for use on special occasions.
Every year since 2017 we have worked on new product conceptualisation and have designed collections based on the MY DRAP branding strategy: the detail that makes the difference on special occasions.
The design of the products begins at their conception and continues throughout their development, the choosing of the colour scheme, the creation of prints, and, of course, the naming of the products. Plus, we have created collections for different settings, defining the artwork to be used in the catalogue and digital marketing materials.