MY DRAP Professional

Branding strategy, observation of brand and its sector, brand positioning, concept and design for products and collections, design of corporate identity, editorial design

We reviewed the positioning of the MY DRAP brand in the professional channels, as well as its portfolio and product design.

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Following a first phase of observation of the brand, its channels and products, we identified its important and essential values: 100% textile (100% cotton, recycled cotton or linen) and the single-use product, a significant differential for catering firms and restaurants because it avoids the need for laundry.

We created the new branding concept: customisation, the blank canvas on which each client is the creator of their own product.

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Client talks

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