Once again, we took on the challenge of conceptualising and carrying out the art and design direction of MY DRAP’s product catalogue for the professional channel. As a novelty for this new season, the company has incorporated into its portfolio a new range of products aimed to be utilised in hotel bathrooms and luxury establishments.
Starting from the creative concept of the brand – a blank canvas – we have worked on an extremely thoughtful art direction that showcases the details of the fabric and the neat finishes, as well as the different uses of the products.
We arranged the products creating still lives using zenithal photography shots on black or white chromatic backgrounds, and we contextualised them with a very meticulous selection of props.
We furthermore reinforced the use of the product by placing it in elegant, sophisticated and attractive environments. We therefore shot at a real location (i.e. a cocktail bar, cafeteria, hotel room and terrace) to stage the product’s outstanding quality. The photographic production was set at one of MY DRAP’s clients – The Hotel Majestic – a 5-star luxury hotel located at the heart of Barcelona’s Paseo de Gracia.
As for the printing of the piece, we chose Premium materials to highlight the quality of the products, always bearing in mind the public it is intended for. We combined recycled paper interiors with 1860 Pearl Grey Colorplan Cialux paper covers with a Silkweave finish that simulates fabric.
The end result being a luxurious image catalogue that emphasises the quality, elegance and versatility of MY DRAP products.