We worked on concept and design of the MY DRAP Professional stand, whose products were due to be showcased in the most relevant hotel and restaurant trade fairs in Europe: IGEHO in Switzerland and HOST in Milan. For the occasion, the recently restudied strategy was communicated in their space for the first time, while the rebranding and new product collections were presented as well.
We used the space to apply the new creative concept, i.e. product personalisation: the blank canvas on which the customer creates his or her own product. We produced an elegant space in which the black colour stands out as a representation of the professional gourmet sector.