In 2005 we kicked off our first collaboration with Permasa, a company with over 40 years’ experience in the design and manufacture of office furniture solutions and systems.

Coinciding with the launch of the Oikos Series, designed by Gabriel Teixidó, we hopped on board to conceptualise, take on the art direction and design the product brochure.

Oikos is a program that relies on high quality architectural shapes and finishes. These furniture pieces are furthermore characterised by their versatility and by their excellent customisation possibilities. They therefore perfectly blend into all types of environments, creating unique people-centred spaces thanks to the warmth of the utilised materials.

To conceptualise the art direction, we reflected on visual aspects of architecture. We devised images that emphasise the angles and architectural lines of the furniture systems, while showcasing the use of noble materials. The photographs were taken by Martin & Zentol studio.

Besides, in order to potentiate our art direction concept and illustrate how this product can shape environments, we also carried out a research for architectural spaces which would reflect Oikos’ personality. We picked the Juan Alcorta Bodegas in Logroño, by the architect Ignacio Quemada, and included photographs taken by Duccio Malagamba into the product brochure.

To complete the brochure, we worked on content building alongside Anatxu Zababeascoa, a journalist who specialises in architecture.

Finally, we took on the production of the communication piece, for which we selected high-quality materials that both emphasise and embellish the premium finishes of the Oikos Series.


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