15 February 2024
Why is it crucial for a branding agency to nurture long-term collaborations with clients?
As a branding agency, our mission is to scrutinize, contemplate, and craft brands that not only add value but…
24 November 2023
NOMON at the 15th edition of the Blanc! festival
For those of us immersed in branding and design, industry festivals and events are essential for soaking up inspiration,…
21 October 2020
What is art direction in branding?
Art direction plays a crucial role in brand communication, as it enables us to conceptually visualize and graphically represent…
8 June 2020
How sustainable packaging adds value to companies’ brands
For some time now, the entire NOMON DESIGN team –both personally and professionally– has been tending towards a common…
9 March 2020
Our keys: What to keep in mind when we are building a brand
At the beginning of 2020 we could already foresee that it would be a year full of ideas and…
14 January 2020
New corporate branding for Exit Fabrics: undertaking a new business stage
In 2013 we started collaborating with Exit Fabrics (formerly named Exit Solutions), creators and manufacturers of technical upholstery since…
12 December 2019
The NOMON Method: A working approach based on our experience
Over six months ago we launched our new branding with the aim to adjust our image to our current…
11 October 2019
Discover what a branding agency does for your company
Brands need to connect with people, go beyond mere existence, and establish an identity. This is the purpose of…
21 May 2019
Brand strategy and brand identity for MAC Group
With over 25 years of experience specialising in assembly of stands and events, MAC Group needed a new corporate…
28 January 2019
Digital communication and corporate manual for Texia
Coinciding with the anniversary of its 100-year history, Mercerizados Guasch decided to reformulate the naming of the group’s brand.…
18 January 2019
Corporate identity for A-Moreira Consulting
We are starting a new year sharing this new project which we created from scratch: the brand identity of…
8 October 2018
MY DRAP Professional Branding: Now in their new website
For the last couple of years, we have been part of the brand image project of the Texia Group…
1 April 2018
Branding strategy for DAY DRAP, the everyday detail
DAY DRAP is the brand of TEXIA group tailored for the Retail & Professional channel. Individual tablecloths and resined…
11 January 2018
Corporate branding strategy for LEDS C4
How would you help strengthen the corporate branding strategy of a large company? With 40 years’ history and with…
12 December 2017
MY DRAP Professional also makes a difference
In mid 2016 we began our collaboration with MY DRAP for their retail channel, aiming to reorient the design and…
13 February 2017
Brand strategy making a difference for MY DRAP
A good brand strategy is important for any company. It however becomes more relevant still when the brand is…
18 November 2016
A new corporate branding for Sembra
In June this year we began collaborating with Sembra. An initiative born out of Semillas Fitó – a family…
19 October 2016
Zicla: branding strategy to establish how to communicate value
First of all, let’s remind what corporate branding is. Corporate branding is the image we build on top of…
11 January 2016
Corporate Branding for Le Creuset: A strategy with a personality
Food lovers, if you had to characterise yourselves in the kitchen, how would you define yourself? A sybarite? A…
18 November 2015
In search of the perfect name
The name is the central message of the brand and the element with the longest lasting duration. Having an appropriate…
17 September 2015
What we can see of the brand
As we have discussed in previous posts, a company’s brand consists of two dimensions: the invisible, which provides the brand…
17 July 2015
Corporate branding for Idonea, targeting the farmacy retail channel
So, what do we consider when we develop a corporate branding strategy? The first and main thing is, we…
10 July 2015
Branding for Belone, office furniture from Portugal
Belone, located in Aveiro, dubbed “the Venice of Portugal”, is a company that designs and manufactures modular office furniture…
23 June 2015
What we can’t see of the brand
In the last post, Brands are like icebergs, we looked at the two dimensions that make up a brand and…
29 April 2015
Brands are like icebergs
If you’ve ever been lucky enough to come across an iceberg, you probably only saw about 10% of its…
