We have been conceptualising, developing and designing the new website for MAC Group –experts in trade-fair stands, business booths and event assemblies– to turn it into the company’s key piece of digital communication and product marketing.

We designed their digital communication by applying their previously redefined corporate branding, which is in turn a result of the new brand strategy that we reformulated to adapt it to the company’s current reality and to the size of the projects which they are currently carrying out around the world.

Conceptualización y definición de una nueva estrategia de branding para Exit Solutions, valores y posicionamiento, para adaptarla a la realidad de la compañía. Reformulamos el naming, creamos su storytelling y lo expresamos en una nueva propuesta de valor y tagline que, finalmente, plasmamos en un nuevo branding.

MAC Group, specialising in assembly of stands and events, needed a new corporate image, consistent with its reality and the size of the current projects in relevant events and trade fairs, at both a national and international level, such as Mobile World Congress, with clients such as Google, Vodafone, HP, Pepsi & Lays or Santa & Cole, among many others.

The development and result of this project for MAC Group is yet another example of our work methodology. We immerse ourselves in the area of expertise of our clients, getting to know their singularities, trends and competitors. We place ourselves in our client’s position and hence come to understand their business. As a result, we join up working together for the same goals.

Desde NOMON hemos llevado a cabo el concepto, el diseño, la dirección de arte y la producción fotográfica del nuevo catálogo de producto 2019/2020 que Grok, la marca de gama alta del grupo de iluminación LEDS C4, presentó en Euroluce 2019.

We needed to refresh NOMON’s image to bring it in line with how we really are, so that it better represents our values.

First and foremost, the new identity conveys the idea of design. It is based on the values ​​shared by the entire team: creativity, design, pragmatism and honesty, which reflect our character and the concepts that best represent us.

A personal marketing consultancy project

André Moreira is a marketing professional with a long career in the sector who started a new stage as an independent consultant and needed a corporate identity to define his own business projection.

In 2015 we started working with Espigoladors, a non-profit foundation which has been fighting food waste since 2014, while it also empowers people who are at risk of social exclusion, in a transformative, participatory, inclusive and sustainable way.

We continued collaborating with Espigoladors and its trademark es im-perfect® for 4 years. We carried on designing packaging and developing communication using concepts with significant social values and impact, both in marketing campaigns and in campaigns alongside all kinds of private companies (Christmas gifts, personalised packs, preservation recipe books, etc.)

Caso de éxito

Marcando la diferencia con MY DRAP

Desde mediados de 2016 colaboramos con el grupo Texia desarrollando el branding de sus marcas, como MY DRAP tanto para el canal retail como el profesional. Durante este tiempo hemos logrado crear una comunicación global que marca la diferencia para un grupo empresarial centenario.

Gracias al trabajo en equipo junto a MY DRAP, hemos realizado grandes cambios en el diseño de los productos, en la percepción de la imagen y en la notoriedad de la marca.

Cocktail, la luz que te acompaña

Conceptualizamos y diseñamos el packaging de la nueva luminaria Cocktail, diseñada por Francesc Vilaró para Grok, fabricante de iluminación de alta gama para los sectores contract y hogar.

En NOMON siempre hemos considerado que el packaging juega un papel sumamente relevante como pieza clave en la comunicación y en la transmisión de los valores de la marca y, sobre todo, del propio producto.

Rediseñamos el packaging de MY DRAP ante la necesidad de la marca para explicar mejor sus productos en el punto de venta y ayudar en la comprensión a sus consumidores.

La presentación en rollo de los manteles individuales y servilletas de algodón y lino precortados requería de un sistema de etiquetaje que, con el primer contacto visual, comunicara la naturaleza y función de este producto innovador que, hasta ese momento, había creado cierta confusión entre los consumidores.

We completely redesigned the corporate branding (naming, tagline and identity) of the establishment formerly called Farmàcia de La Rambla, located in the centre of Gavà. A new health space known to be a meeting point for people of the region of El Baix Llobregat for its different services: pharmacy, greengrocer, restaurant, medical practice, activities and garden.

We completely redesigned the corporate branding (naming, tagline and identity) of the establishment formerly called Farmàcia de La Rambla, located in the centre of Gavà. A new health space known to be a meeting point for people of the region of El Baix Llobregat for its different services: pharmacy, greengrocer, restaurant, medical practice, activities and garden.

Y extendimos este concepto general para crear la identidad propia de cada uno de sus espacios – servicios que expresamos mediante onomatopeyas que los describían de manera fácil y divertida.

Finalmente, establecimos su tagline: perquè ens agrada cuidar-te (porque nos gusta cuidarte) y creamos su naming, La Remei. Posteriormente, aplicamos el branding al espacio y a todos sus materiales de comunicación.

We conceptualised and designed the packaging and marketing materials for Le Creuset’s Nature’s Kitchen campaign. Bearing in mind the concept of the campaign and the current trends for everything in the kitchen to be natural and handmade, we designed a product called “aromatic plants from Le Creuset”: four packs of four aromatic plants (oregano, parsley, chives and basil) which contain everything necessary for people to enjoy the experience of planting, picking, cooking and eating without leaving home, and can be planted in limited edition coloured pots from Le Creuset.

We designed an accompanying pack and illustrated brochure, which explained all of the planting stages, and we handled the artwork and the contents of both these pieces and the campaign catalogue. We captured how nature is presented directly on our plates, through creative recipes and colourful products from the brand, bringing the Nature’s Kitchen concept directly into the home.

Silicone moulds for classic pastries

Lékué, the leading manufacturer of kitchen utensils, needed a special packaging design for its range of silicone baking moulds.

Following the design line of the Lékué baking product range, various packaging was designed featuring prominent images of the final results, with the aim of encouraging the consumer to use the silicone moulds by showing their potential for baking.

Slow food is not at odds with modern cooking

Lékué’s new containers for cooking pasta, quinoa, rice or cereal in the microwave needed packaging that would show off their strengths and the final image of the food once cooked.

Through the use of the packaging itself to convey the instructions for use, cooking times and recipes, useful information was offered to the consumer, who would be motivated to cook immediate, surprising and practical dishes in a quick, easy, flavourful and healthy way.

New editorial design for a contemporary lighting brand

To coincide with Grok’s participation in the international contest Light+Building 2018, a new pocket-sized catalogue of its new products was produced, based on its new Premium image and positioning developed in 2017. Design, layout, artwork and photography were all carefully designed to reflect the quality of the lighting solutions and highlight the importance of the firm’s collaboration with renowned designers.

Then, following the same criteria, we designed the concept for the new general catalogue for the 2018/2019 collections, reflecting the creative concept of treating each piece as an element of architecture, a singular sculpture that projects light and transforms the space.

The vegan world in the kitchen in expert hands

The Lékué brand, known internationally as a developer and manufacturer of kitchen utensils, unveiled the new Veggie Tools collection aimed at customers interested in slow food and healthy cooking. We conceptualised and created the collection’s image to present each of the products that make up the family: Pickles kit, Veggie drinks maker, Brocoli & Cauliflower rice and Hasselback vegetables.

For Le Creuset’s autumn-winter campaign The origin of flavour, we conceptualised, defined the structure, created the content and designed the biannual magazine Bistro. This publication fitted into the company’s marketing strategy with a concept that linked back to and gave continuity with the previous campaign Nature’s Kitchen.

Famatel, a manufacturer of electrical equipment, needed a specialised catalogue for Famatel Home, its hardware and industrial supply channel. We created a very intuitive and organised piece for them, which would be easy for professionals to consult, and be a functional and effective tool in their day-to-day work.

We developed the catalogue’s concept, design, contents and photography. As well as giving detailed information about the 700 Famatel items indexed, which are divided into 11 different categories, our catalogue offers tips, suggestions and ideas related to the products, to be shared with customers. The photographs are close-up and put the focus on the final customer, making this type of product closer to the whole family.

We designed the new MY DRAP Professional online shop, using the branding previously created for the brand.

Based on the creative concept, customisation, we presented the website as the blank canvas on which each client could be the creator of their own product. We gave it character with a smart and sophisticated look, where the colour black dominates to represent the gourmet sector, and the artwork tastefully shows the detail of the finishes and the fabric of each of the table linen products. Plus, to enable easier browsing and purchasing, we have developed an iconic system that explains and guides the user through the customisation of the products.

At the 2018 Spielwarenmesse toy fair in Nuremberg, at which Apli Kids was exhibiting, we designed the trade stand to fit the graphic line that we had conceptualised in the Only for kids! catalogue. The layout and furnishings enabled the products to be displayed in categories (games using stickers, magnets, puzzles, wood, painting and colouring, and DIY). We conveyed the pedagogical approach behind the products and used the project’s own colour scheme and iconography.

To highlight the value of the pedagogical approach behind Apli Kids products, we created a new categorisation for their product portfolio and segmented them into different categories: games using stickers, magnets, puzzles, wood, painting and colouring, and DIY. Plus, we created a series of resources unique to the project such as a new colour scheme and an iconographic system that was used in the design, lettering and contents of the new catalogue: Only for kids!

Brand image for Foods & Wines from Spain by ICEX

ICEX, an agency that promotes the export of Spanish companies abroad as well as foreign investment in Spain, sent out a national commissioning brief to prepare a new campaign that promoted the brands Foods & Wines from Spain, Foods from Spain and Wines from Spain.

We reviewed and created a new corporate manual to use the Texia branding alongside its other brands in all marketing materials.

The new corporate manual was not just intended as a user manual; we also developed a visual scheme to enable the Texia company branding to co-exist graphically and coherently with its other brands.

To achieve this, we created a layout formed by the branding of the parent company and its other brands, the aim of which is to see them as equals in places or pieces where they are to be marketed together. Once the corporate manual had been developed, we incorporated our new Texia identity guides in the design of its new website, which is built on the idea of 100% textile and its concept of uniqueness.

Launch of the Cocktail table lamp

Grok, manufacturer of lighting for the contract and home sectors, launched the new Cocktail table lamp onto the market, designed by Francesc Vilaró.

We conceptualised and designed the winning bid for the annual brand image commission for the food events organised around the world by the ICEX brand Wines from Spain.

Case study

Light for all with LEDS C4

Since mid-2017 we’ve been working with LEDS C4 to create a corporate identity that will help them send, reinforce and project their new positioning and corporate message around the world.

We conceptualised and designed the packaging and marketing materials for Le Creuset’s Colours of spice campaign, a gift kit to accompany the purchase of Le Creuset products.

Based on the parallels between the essence of spices and the essence of Le Creuset itself, we developed the creative concept for the campaign: the smells and colours of spices surround us and transport us to the past or to the other side of the world. They fill our tables with special flavour and colour and are part of our family tradition and the place where we live.

We developed the gift kit with special packaging, sachets of spices and a little book that explained their history and other curios, as well as recipes, tips on how to keep them and ideas for combining them.

To convey the cosy, comfortable atmosphere created by spices in our kitchens, we went for evocative images, carefully chosen for their detail, in a range of warm colours, and we created content with a real romantic feel.

We conceptualised and designed the packaging and accompanying marketing materials for Le Creuset’s autumn-winter campaign Taste of the city.

Built around the concept of urban living, we transformed the campaign’s marketing plan into an inspiring and attractive visual piece which invites customers to buy. It also continues to connect and build loyalty with consumers and helps attract new ones.

For the section Christmas time in the city, we conceptualised and designed a special gift to accompany the purchase of Le Creuset products. Working with Cerabella, a world leader in the manufacture of candles, we reproduced the company’s logo, a mini-cocotte, in candle form.

We designed the packaging and marketing materials for Lékué’s 10th anniversary limited-edition steam case.

To celebrate the 10th anniversary of the iconic Lékué steam case, we designed a limited-edition pack available in three new colours (green, grey and aubergine). It included a steam case for 1-2 people, the book “The Lékué Guide: 10 years’ experience cooking for all tastes”, and a recipe related to the colour chosen.

As well as being the container for the product itself, we wanted it to live on as a box for keeping recipes or books. We also handled the artwork and photographs that were used in all the anniversary marketing materials.

Individual place mats with style for everyday use

DAY DRAP, a company in the Texia group which manufactures individual place mats and resinated textile table runners out of recycled, non-artificial cotton with waterproof and non-slip layers, needed to strengthen its concept of the individual place mat for everyday use, and to define and distinguish between its sales channels.

Following a thorough analysis of the company, internally and externally, a brand strategy was defined based on two key concepts, practicality and everyday use, which conveyed the products’ main attributes: 100% textile, convenience, design and innovation.

Starting with a new name that reflected these main attributes, the corporate identity was designed, along with the artwork, and these were used in all of the company’s marketing materials: product catalogue, packaging, website, etc.

Online sale of rolls of pre-cut table linen

MY DRAP, a company in the Texia group that manufactures rolls of pre-cut napkins in 100% cotton and linen, needed to reformulate its online sales strategy and design a website adapted to the brand’s new branding image.

With our experience and knowledge of retail, the strategy was focused on how to dress a table with napkins and place mats from the same collection, offering creativity and uniqueness to the project. The new corporate branding was used in the design and content which highlighted the values ​​of fabric, fun, naturalness, experience, quality and individuality.

This new approach meant that, in roughly its first year of operation, the average number of orders for each product increased by 75% and revenues increased by more than 500%.

Rolls of pre-cut table linen in 100% recycled cotton and linen

MY DRAP, a company in the Texia group, is a manufacturer of pre-cut napkins in 100% cotton and linen, which are washable and seamless, for use on special occasions.

We reviewed the positioning of the MY DRAP brand in the professional channels, as well as its portfolio and product design.

Contemporary lighting in expert hands

Grok is a manufacturer of lighting for the contract and home sectors which needed to reposition its brand to convey effectively the value of its new lighting products, which the firm developed together with renowned national and international industrial designers.

Connection and closeness for a new dentist-patient relationship

The new dental practice, Clínica Dental Ortomatch, which opened in mid-2017, needed a corporate identity that conveyed its specialty in dentistry as well as the family focus of the treatment offered.

The design of the new corporate identity was based on the concept of connection between dentist and customer, the firm’s standing as a family practice that was close to its patients, and one of the elements of dentistry most familiar to the public – braces.

To come up with the practice’s new logo, we chose dental braces as a graphic and visual depiction of the brand, combining the company’s name with a set of teeth, and creating a solid identity. This identity, defined in a corporate manual, was used on the interior and exterior signage at the practice, and in all its marketing materials.

We designed the corporate product catalogue for Chelats Sarrate, a company that’s been making homemade ice cream and sorbets for the best professionals in the catering, hospitality and ice cream sectors since 1989.

At home, the chef is you

The renowned restaurant El Celler de Can Roca joined forces with three leading companies related to the culinary world: Cata Electrodomésticos (Home Appliances), Lékué and the Fundación Alicia to bring about the Rocook project, a set of tools exclusively designed for consumers to discover and learn about cooking at low temperatures in the home.

We redesigned the corporate image of MY DRAP, a unique and innovative brand that designs and manufactures individual place mats and napkins in 100% cotton and linen, which are washable, pre-cut and come on a roll.

As part of the brand repositioning process, we redesigned its identity, maintaining its character but increasing its presence. We came up with a more impactful and contemporary logo that also conveys and reflects the new values ​​of the brand, such as 100% textile.

The transformation of Pharmaceutical Retail

Pharmaceutical Retail, to improve the profitability of pharmacies, came about through the business concept of Concep, a company that seeks to make the most of the space available in a pharmacy to achieve greater financial performance.

We have been working on the concept and design of the product brochure for the lighting company Parachilna, characterised by the uniqueness of its designs, the honesty of its proposals, the excellence of noble materials, the commitment to artisanal manufacturing and their collaboration with relevant designers.

Our art direction, following the spirit of the corporate branding which NOMON had previously developed, achieved to recreate a global brand experience for the consumer.

We designed the new animation guide Who is Who for Animation from Spain (ICEX) in partnership with DIBOOS (the Spanish Federation of Animation Producers) to be distributed at animation trade fairs in 2016, 2017 and 2018.

We came up with a guide whose design enables readers to find anybody involved in the industry in Spain easily, including professionals, studios, producers, distributors, publishing and technology companies and those offering animation software. The guide shows off the achievements, strengths ​​and talents of the Spanish animation industry.

Loving quality and exclusive wines

A passion for the wine sector prompted a Spanish entrepreneur to found the Grapes & Barrels winery, which distributes both young wines and exclusive crianza varieties from Menorca and Castile.

We created the branding to capture the values ​​and attributes of the brand. The identity conveyed personality and, in turn, complemented the characteristic image of each of the wines.

The second phase was to develop the storytelling, the naming (Consejo de lobo, Hora Bruxa and (a)islado) and the identity of each of the wines based on the geographical origin of its raw material. Subsequently, we shaped the graphic design on the packaging.

We designed a new website where the company’s world of life and colour would come through the screen.

We conceptualised a website where images were the most important resource, to bring Miquelrius even closer to its consumers and distributors. We handled the artwork, using fun, dynamic and inspiring photographs that show the brand’s products and collections in detail, as well as the context where they can be used. The images were also accompanied by texts written in an emotive and informal tone.

Case study

An identity that connects for Kriskadecor

Nomon Design began working with Kriskadecor in 2015, to reposition and redesign their corporate identity in order to update it in line with their business situation and position themselves in the sector as an aspirational design brand.

Case study

Transforming waste into opportunities

The management of waste and recycling is one of the major challenges faced by governments and businesses. Zicla has been working on the conversion of waste into new materials for industry and new products for the market since 2005.

We repositioned the Le Creuset brand as an aspirational brand with a new marketing campaign aimed at a younger customer with an interest and passion for cooking. To do this, we created a new branding strategy expressed in the message “Cooking with personality”.

Educational agriculture for the home

Sembra, a company created under the umbrella of the renowned Fitó brand, which specialises in the production and planting of seeds, developed a new concept of garden produce kits to bring children and adults closer to the world of agriculture in a modern and attractive way.

With a new corporate identity adapted to its new repositioning objectives, the brand was given its own stand-alone identity and message, which were used in the branding and the various online and offline communications materials, packaging, stand design and the contents of a new corporate presentation to complete the business profile.

We designed the new catalogue for Belone’s IRIS collection, by Gabriel Teixidó. The design and artwork conveyed the essence of the collection: the brand’s location, Aveiro, known as the Portuguese Venice, and the ocean. It is a unique and stylish catalogue with character, full of colour, shapes and strong lines.

We conceptualised and designed the branding for Belone, a company specialising in office furniture from Aveiro, the Portuguese Venice.

We created a corporate identity that captures the essence and stylish lines of its modular designs, which are inspired by the peculiar anatomy of the saltwater fish that gives the brand its name, and the range of colour in its habitat. Subsequently, we used this in all of the firm’s marketing materials.

To exhibit at the international trade fair Orgatec 2016, specialising in office and workspace furniture, we designed the new catalogue unveiling the new WO furniture collection by Gabriel Teixidó, which also looked back at those collections that best represent Aridi, having set trends in the sector.

In little more than 20 years, Andorran insurance company Assegur has established itself as a leading company with a 16% market share. With the collaboration of NOMON DESIGN it has redefined its corporate culture on the basis of innovation and a customer focus.

The collaboration and co-creation between NOMON DESIGN and the whole of the Assegur team has been essential in implementing the company’s internal restructuring. The goal was to reposition the brand in customers’ minds.

We created the corporate branding for Parachilna, a lighting company that stands out for the uniqueness of its designs, the honesty of its ideas, the value of the top-quality materials it uses, its artisan manufacturing techniques and, above all, its collaboration with key designers worldwide.

We developed its corporate identity, the design of its catalogues and the packaging for its lighting products, creating an all-round brand experience for the consumer, from their first contact with the brand to receiving the product. Parachilna received the Best New Brand 2015 award from the prestigious Wallpaper* magazine.

Outdoor furniture with Mediterranean roots and textures

Point, a company from the Valencia region renowned for its outdoor furniture designs made of braided fibre, needed a new catalogue to market its products in the various sales channels for the contract, hospitality and home sectors.

Taking the company’s value proposition – enjoy the outdoors with furniture combining design, comfort and quality – we designed the new catalogue to showcase the new product collections.

We created the branding for La Pick Up, a food-on-wheels initiative aiming to spread the Street Food philosophy across the island of Mallorca.

We developed the concept and design of La Pickup’s corporate identity by merging its two key elements: the food truck and its main product, Mallorca’s porc negre (black pig). The design was later used on stationery, aprons, the labelling of the truck and the brand’s website.

We designed the catalogue and the artwork for the new One furniture collection by Gabriel Teixidó. This series of managerial office furniture is noted for its character, its top-quality materials, its artisanship and the comfort and convenience of each piece. This top-quality handmade furniture stands the test of time, combining wood, glass, leather and lacquered wood, and turning the offices which have it into more than just workspaces.

Packaging that’s 100% reusable

During teamwork at co-creation sessions between Lékué and NOMON, we identified the need to create reusable packaging, linking the packaging to the product.

We created the branding for Idonea, a brand of dermocosmetics for pharmacies, which reflected its most human, tangible and emotional side, thus making it visible in the vastness of the pharmacy.

A sweet commemorative poster

The well-known shop Raima, which specialises in stationery, writing materials and handicrafts, organised the 10th Raima Illustration and Design Competition, which in 2014 focused on ideas for kitchen paper.

NOMON focused its entry on the world of confectionery, a gastronomic discipline known for its meticulousness and for the importance of detail. We entered a delicate idea depicting a cream Napoleon with assorted sheets of paper of different thicknesses and colours, representing the layers of pastry and cream respectively. Most importantly, it showed off the value of Raima’s main product – paper.

Thanks to its careful construction, our idea took 2nd prize in the competition.

We created the branding for BeMain Media, a new media and marketing consultancy whose objective was to improve the way brands invest in the media. We created the name and designed the corporate identity, along with its website as the main means of marketing.

Sweet temptation

Blanxart is a manufacturer of chocolates and confectionery with a long tradition, that wanted to boost its business through new product lines.

Following co-creation sessions, we designed four conceptual lines of product ranges that led the brand to explore new markets. Defining the new portfolio around concepts such as Recuerda, Orgánica, Experimenta y Cuídate (Remember, Organic, Try It and Look After Yourself), they represented the brand’s different varieties of chocolate as well as incorporating Blanxart’s corporate values.

Specific new packaging was prepared for this product design, which expressed the value of each range.

Case study

From licences to the Miquelrius brand

The ability to detect consumer needs before others do and the creation of new business areas based on innovation and design have directly impacted growth at Miquelrius.

Legal services specialising in the combination of public and private law

The renowned Barcelona law firm Toda & Nel-lo needed us to oversee its corporate branding, following a stage of significant growth and the opening of a branch in Madrid.

After analysing the business, we redesigned its catalogue of services and the new website, as well as several marketing materials used daily at the firm.

Miquelrius wanted to improve the brand’s renown, and convey its character and values, such as creativity and innovation. To do this, we developed the company’s own brand products.

 Based on the idea of every child’s and teenager’s desire to paint, write or scribble on their bag or rucksack, we developed the concept and designed the Miquelrius Doodle collection. We chose for the material a long-lasting, waterproof paper that could be customised. The collection, consisting of a rucksack, carrying case and travel case, was made with an innovative and recyclable material which could be drawn on with a pen or permanent marker.

The traditional medical practice online

Doctux is an innovative new online service created to facilitate doctor-patient relations, which needed to convey the professionalism and competence of the service to future users. We created an identity for it using a play on words with the brand’s name (Doc – doctor / tu – look for yourself), through which we were able to strengthen and highlight the personal relationship between doctor and patient.

The value of design is what makes the difference

A company with more than 150 years of history and five generations dedicated to the cherry trade was looking for a fresh, new, creative product concept to reach different audiences in different situations or at important moments.

Make A Wish was the result, a collection of gift candles designed to be a product with an inspirational and optimistic side. We were involved throughout the product design, from its conception to the artwork in the catalogue and point-of-sale displays.

With a view to spreading 21st century culture based on creativity, innovation and technology, we conceptualised and designed the products for the Laie stand at the Fundación Telefónica exhibition hub.

Using the company’s photograph archives, we brought back to life images of vintage telephones, turning them into strange characters or splashing them with multicoloured patterns, and adapted the designs for diaries, badges, T-shirts, notebooks and postcards.

A new brand image that’s 100% sustainable

Since the early 50s Ciat has designed, manufactured and sold moulded cellulose products for the production of containers for the wine, fruit and poultry sectors.

A furniture line of impressive design which simplifies and preserves the essential

Aridi, a company that manufactures office furniture, launched two new lines of office furniture onto the market, with a striking design whose main feature was the return to a schematic look. The office furniture in the K2 and K3 Series, both designed by Gabriel Teixidó, makes for a free workspace with endless combinations.

Using specific artwork, reflecting the different combinations or scenarios that could be achieved with K2 and K3, the new catalogue was designed to show off the essence of the furniture line and highlight its flexibility and functionality.

A business venture that champions home-grown produce

Ametlla de Mallorca is a project driven by five enterprising women who wanted to make the most of one of the local products with the greatest potential in the food sector, the Mallorca almond, to position it as one of the traditional ingredients of the island’s culinary culture while also promoting the planting of almond trees and the tourism sector.

One of Ametlla de Mallorca’s stand-out products is Ametlla+, an almond-based preparation that enables various traditional, quality recipes to be made in very little time. This was the inspiration for the strategy and corporate identity, starting with new branding which combines Mallorca’s tradition and culture, and conveys the key attributes of the product: home-grown, quality and innovation.

The new graphic design and packaging for Ametlla+ were developed with these concepts in mind, using one of the traditions most symbolic of Balearic culture, the traditional lengües, (cloth of tongues) fabric pattern.

After nearly a decade collaborating with Lékué, Nomon Design has contributed to the creation of a brand linked to design and innovation, with a clear customer focus. The original designs, known for their practical nature and the casual style of the packs, add value to the brand and enable customers to enjoy a global experience from the time they discover the products at the point of sale.

We designed the 2011 annual report for the Fundación Mutua Madrileña (Mutual Society of Madrid). To do this, we managed the layout, organisation and complete design of the report, in which we collated the various not-for-profit initiatives carried out by the society in relation to culture, social action, health and road safety.

Case study

Growing with Apli Kids

A multi-purpose furniture line

Aridi, a company that manufactures office furniture, launched a new line onto the market – Kiwi, a lightweight, multi-purpose design which allows endless combinations, responding to the new demands of the modern office.

A type of furniture designed for operational and managerial use, based on the concepts “handcrafted” and “handmade”, we designed the new Kiwi brand image in order to show off the uniqueness of each piece in the range, which are made with an aluminum structure and layered, lacquered or oak finishes.

Valira needed support to reposition itself in the market and generate business growth through the launch of new products.

Working together with the client, we established a new branding strategy, defining the company’s character, corporate values ​​and a new value proposition that would open new areas to Valira in the market.

We conceptualised and designed the Take Away product, as well as the artwork for the images in their marketing and the design of their packaging. Take Away is a bag designed to keep and carry food conveniently, as well as being easy to clean and store.

We created corporate branding for the renewed brand image of Audiovisual from Spain by ICEX, an initiative that supports and makes known internationally the products and players from the world of cinema and TV that participate in numerous fairs and festivals.

Our idea, which won the commission, fitted the needs of the brand: represent the diversity of the sector, project an image of innovation and strengthen the values ​​of the country’s creativity, freshness and vitality. We took the colour and iconography of the audiovisual world and created a living mosaic, based on the pixel, which reflects the boundless plurality and modernity of the sector. We collaborated with the brand from 2009 to 2014, developing all its corporate material.

For the renowned company Valira, we designed the packaging and marketing materials for the high-end Aroma collection, developed for the brand by Antoni Arola. The collection consists of a range of stainless-steel cookware and cast aluminium pans.

We designed and conceptualised the ICEX Interiors corporate catalogue for the 100% Design 2007 trade fair in London, which featured all the Spanish companies exhibiting at the fair.

Decorating homes

There are many Spanish publications dedicated to the world of interior design and Casa Viva (Living Home) is one of them. A magazine specialising in home decoration, published by MC Ediciones, it stands out for the stylish and thoughtful presentation of its articles, as well as being one of Spain’s most significant with a leading market position.

Casa Viva needed a change of feel, resulting in a modification of its editorial design. A new design and layout were developed for the magazine in 2006 and 2007, addressing even the smallest details such that the striking layout would show off the magazine’s high design quality.

We designed the product catalogues for Casualplay, a pioneering family firm and leader in child safety and childcare solutions in the home. In 2007 and 2010, we designed the catalogue for the Blue Monkey collection and the Playmarket collection of strollers and baby accessories.

Quality and design for office and contract furniture

Biok, a company that manufactures office and contract furniture, needed to express the style and distinction of its furniture in various marketing materials to promote the brand at the most important national and international trade fairs.

By means of a multi-purpose corporate identity, used in the brand’s various marketing materials, Biok was able to be identified clearly in all its catalogues, price lists, and so on, and this image continues to have a very contemporary feel today.

We created the point-of-sale materials for the David Delfín writing collection in 2006. The collection’s values ​​and attributes were conveyed by the product’s graphics, artwork, packaging design and the design of the point of sale, hence bringing together all the marketing elements as indivisible parts of the product.

We designed and conceptualised the ICEX Design Made in Spain corporate catalogue for the ICFF 2005 trade fair, which gave details of all the Spanish companies exhibiting at the fair.

We created the point-of-sale materials for the Antonio Miró writing collection in 2005. The collection’s values ​​and attributes were conveyed by the product’s graphics, artwork, packaging design and the design of the point of sale.

A new way of cooking

Lékué, the leading manufacturer of kitchen utensils, seeks to contribute to the happiness of the user by offering designs that create easy, healthy and tasty food.

The brand was redesigned with this concept in mind. The corporate branding was in line with a new business strategy geared towards growth based on innovation and design, and with a clear focus on the consumer. With the change, the brand was linked to design, innovation, the excitement of cooking and a commitment to healthy and nutritious food.

The new identity was used in the various marketing materials: product catalogues, guides, recipes, manuals and the packaging for all of its ranges; and the corporate branding remains in place 14 years on.

Office and managerial furniture that’s stylish and distinct

Aridi, a company that manufactures office furniture with a long history in the design sector, launched two new office furniture collections onto the market – Aire and Eira, both designed by Gabriel Teixidó.

To unveil Aire and Eria nationally and internationally, they needed marketing material that would highlight the furniture’s strong functional design, showcasing its aesthetics and its versatility in different types of workspace. In the new catalogues specially developed and designed for these collections, we made these key features stand out, as well as showing the furniture to be flexible in its design.

We created the point-of-sale materials for the Jordi Labanda writing collection from 2003 to 2006. The collection’s values ​​and attributes were conveyed by the product’s graphics, artwork, packaging design and the design of the point of sale.