Method

The NOMON Method is a comprehensive branding methodology structured in three main phases from initial research to final brand implementation. PHASE 1 – OBSERVE & DEFINE: Includes Briefing, Collecting information, Analyze and produce counterbriefing, Project is approved, Benchmarking, Brand Positioning, Mission & Vision, Values & Value proposition, Brand Architecture and Strategic analysis. This phase ends with the Brand Strategy defined. PHASE 2 – CREATE: Includes Conceptualization, Verbal identity, Storytelling, Naming, Tagline, Communication tone & discourse, Design concepts development, Corporate Branding, Product Design, Packaging Design, Editorial Design, Communication, Digital Communication and Retail Branding. Includes the NOMON Test, a tool to visualize brand personality. This phase concludes with Branding defined. PHASE 3 – DEVELOP & IMPLEMENT: Includes Design & Layout, Project is implemented, Production follow-up both offline and online, and Delivery. Represents the launch of the brand's visual and communicative system. Observe & define Create Develop & implement Briefing Project is approved Brand Strategy is defined Project is implemented Delivery Collect information,analyze andproducecounterbriefing BenchmarkingBrand PositioningMission & VisionValues & Value propositionBrand ArchitectureVerbal identityStorytelling, tagline, naming,communication tone & discourse.NOMON Test: A practical tool enablinga visual representation of theBrand Personality. Conceptualization & Design:Corporate BrandingProduct DesignPackaging DesignEditorial DesignCommunicationDigital CommunicationRetail Branding Design & Layout:Corporate BrandingProduct DesignPackaging DesignEditorial DesignCommunicationDigital CommunicationRetail Branding Productionfollow-up,offline and online BRANDING STRATEGY BRANDING Building trustworthy and relevant brands In a responsible manner Observe & define Create Develop & implement Briefing Project is approved Brand Strategy is defined Project is implemented Delivery Collect information,analyze andproducecounterbriefing BenchmarkingBrand PositioningMission & VisionValues & Value propositionBrand ArchitectureVerbal identityStorytelling, tagline, naming,communication tone & discourse.NOMON Test: A practical tool enablinga visual representation of theBrand Personality. Conceptualization & Design:Corporate BrandingProduct DesignPackaging DesignEditorial DesignCommunicationDigital CommunicationRetail Branding Design & Layout:Corporate BrandingProduct DesignPackaging DesignEditorial DesignCommunicationDigital CommunicationRetail Branding Productionfollow-up,offline and online BRANDING STRATEGY BRANDING Building trustworthy and relevant brands In a responsible manner

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