21 October 2020
What is art direction in branding?
Art direction plays a crucial role in brand communication, as it enables us to conceptually visualize and graphically represent…
1 April 2020
SMEs with 100% sustainable DNA: The LC PAPER case
Our collaboration with LC Paper started last year. Located in Girona, LC Paper is a company with over 140…
9 March 2020
Our keys: What to keep in mind when we are building a brand
At the beginning of 2020 we could already foresee that it would be a year full of ideas and…
12 December 2019
The NOMON Method: A working approach based on our experience
Over six months ago we launched our new branding with the aim to adjust our image to our current…
11 October 2019
Discover what a branding agency does for your company
Brands need to connect with people, go beyond mere existence, and establish an identity. This is the purpose of…
23 July 2019
Showcasing Zicla’s Branding Strategy at Barcelona Design Week 2019
On June 19th we participated, alongside our client Zicla, in Barcelona Design Week by organising an in-house event in…
21 May 2019
Brand strategy and brand identity for MAC Group
With over 25 years of experience specialising in assembly of stands and events, MAC Group needed a new corporate…
26 June 2018
Best packaging design for Lékué at the IED Design Awards 2018
The past June 21, we attended the third IED Design Awards 2018, which took place at the Italian Embassy…
1 April 2018
Branding strategy for DAY DRAP, the everyday detail
DAY DRAP is the brand of TEXIA group tailored for the Retail & Professional channel. Individual tablecloths and resined…
11 January 2018
Corporate branding strategy for LEDS C4
How would you help strengthen the corporate branding strategy of a large company? With 40 years’ history and with…
12 December 2017
MY DRAP Professional also makes a difference
In mid 2016 we began our collaboration with MY DRAP for their retail channel, aiming to reorient the design and…
13 February 2017
Brand strategy making a difference for MY DRAP
A good brand strategy is important for any company. It however becomes more relevant still when the brand is…
19 October 2016
Zicla: branding strategy to establish how to communicate value
First of all, let’s remind what corporate branding is. Corporate branding is the image we build on top of…
11 January 2016
Corporate Branding for Le Creuset: A strategy with a personality
Food lovers, if you had to characterise yourselves in the kitchen, how would you define yourself? A sybarite? A…
18 November 2015
In search of the perfect name
The name is the central message of the brand and the element with the longest lasting duration. Having an appropriate…
17 September 2015
What we can see of the brand
As we have discussed in previous posts, a company’s brand consists of two dimensions: the invisible, which provides the brand…
23 June 2015
What we can’t see of the brand
In the last post, Brands are like icebergs, we looked at the two dimensions that make up a brand and…
29 April 2015
Brands are like icebergs
If you’ve ever been lucky enough to come across an iceberg, you probably only saw about 10% of its…
10 March 2015
100% reusable special edition packaging for Lékué
In recent years, the packaging sector has become more committed to sustainable development by introducing new methods to reduce…
