Sisón Pujol and Esther Agustench Present the 2022 ADG Laus Awards

On Thursday, June 16th, the Association of Art Directors and Graphic Designers, ADG-FAD, headed by our CEO, Sisón Pujol, and with Esther Agustench as Vice President, held the Laus Awards ceremony during the Nit ADG event. This gathering brought together 800 professionals and students from across the country.

In her welcoming address, Sisón Pujol expressed her gratitude “to all professionals and students who submitted so many projects for this edition, in a very challenging and difficult year for everyone. These projects serve as a testament to the resilience of our industry.”

Furthermore, the President of ADG-FAD highlighted that this edition “showcases inspiration drawn from counter-culture, evident in both identities and posters. Less is more in advertising, and in editorial as well as digital, there’s a focus on the functionality of interaction that places the user at the heart of it all.” She added, “Above all, concepts such as inclusivity, equality, the humanization of technology, and environmental consciousness shine through, both in the professional and student categories. Designers think this way. We think about inclusivity, equality, the humanization of technology, and our planet. It all comes from reflection, from intimacy, from beauty.”

Out of the 1,200 projects submitted in this 52nd edition, a jury consisting of 40 national and international professionals from our field awarded 335 projects across various categories, including 2 Grand Laus, 1 Young Talent, 37 Golds, 66 Silvers, and 229 Bronzes. These awards were distributed across 7 major categories: graphic design, digital, advertising, audiovisual, students, Aporta, and Aporta students.

The 2 Grand Laus were presented to La Negrita, for their website “Guía de Cirugía Cardíaca” for Ángel G. Pinto, and to F33 for the outdoor advertising campaign “No pongamos obstáculos” for the Madrid City Council.

In her role as Vice President of the ADG-FAD Board and Chairwoman in the graphic design and branding category, our Creative Director, Esther Agustench, presented the Gold Laus awards to:

Usted + Pràctica for naming “Avizor”

RUN for the small business corporate identity “Isist Atelier Identitat”

Democràcia estudi for the poster “Una imagen interior” for “El Conde de Torrefiel”

RUN and Andreu Carulla Studio for the signage of “Restaurant Normal” by the Roca Brothers

Esther Agustench presents the Gold Laus Awards in the Graphic Design and Branding category to Usted, Pràctica, RUN, democracia estudi, and Andreu Carulla.
_

Sisón Pujol, alongside Xavier Marcé, Councillor for Creative Industries of the Barcelona City Council, presented the honorary awards of this edition, chosen by a committee of experts: Silvia Arenas, a journalist specializing in Home&Living; Laura Armet, graphic designer, and art director; Jose Bellés, co-founder and creative director of Extra! Studio; Xavier Marcé, Councillor for Tourism and Creative Industries of the Barcelona City Council; Llàzter Moix, journalist at La Vanguardia; Rocío Martinavarro, founder and director of Mayúscula; Sisón Pujol, CEO of Nomon Design and President of ADG-FAD; Roser Tiana, founder and president of Interprofit, Vice President of ADG-FAD; M. Àngels Torras, Head of External Relations and Sponsorship at MNAC; Núria Vila, sustainable designer.

The Laus de Honor was awarded to designer Pati Núñez “for her prolific and impeccable career, contributing to the recognition of design and positioning Barcelona as a hub for innovation, the arts, and design, with her approachable and sensory style. She’s also celebrated for her ability to instill affinity and commitment in brands and maintain client trust, all from a small studio.” She is considered a leading professional and a mentor in our field for current and future generations of designers. The committee of experts highlights the elegance and use of pure lines in her work, stemming from simple yet emotive and powerful ideas that endure over time. They also commend her ability to fully engage with each project, adapting to the client’s needs.

Sisón Pujol, CEO of NOMON DESIGN and President of ADG-FAD, along with Xavier Marcé, Councillor for Creative Industries of the Barcelona City Council, presented the Laus Honor to Pati Núñez.
_

Sisón Pujol also presented the 2022 Laus Company and Entities Award to Josep Oliu, President of Banco Sabadell, in recognition of the organization’s commitment to integrating design and creativity into its communication strategy, resulting in high-quality visual identity and advertising campaigns.

With this award, they also acknowledge the contribution of those who made this recognition possible: Toni Segarra, Josep Maria Piera, Màrius Zorrilla, Mario Eskenazi, Miquel Molins, Gabriel Martínez, Josep Oliu, Jaume Guardiola, the Communication and Marketing team of Banc Sabadell, as well as Josep Lluís Mateo of mateoarquitectura, responsible for the design of the organization’s offices.

Sisón Pujol, CEO of NOMON DESIGN and President of ADG-FAD, alongside Xavier Marcé, Councillor for Creative Industries of the Barcelona City Council, presented the Laus Companies and Entities Award to Josep Oliu, President of Banco Sabadell.
_

With this 52nd edition, the Laus Awards have accumulated more than 30,000 projects submitted since their inception, involved 500 jury members from 10 different countries, honoured 6,000 professionals, and empowered 2,000 professionals. Sisón Pujol emphasized that these figures “aren’t just numbers; they reflect the effort of many professionals tirelessly pursuing excellence in every project, big or small, with a service-oriented approach, often without prioritizing profitability.”

The Nit ADG Laus event is the tip of the iceberg of the daily and tireless work carried out by the ADG-FAD team (Anna Guiot and Clara Salvador) and the current Board of Directors, led by Sisón Pujol and Esther Agustench, to make the association the voice of professionals and schools in our sector and to incorporate design into the transformation strategies of companies and institutions.