The Barcelona Design that truly inspires us
When we talk about Barcelona, we’re referring to the city of design, and we absolutely love it. If we had to single out one of its outstanding qualities, it would undoubtedly be its knack for mediation. Design, in its unique language, expresses what might otherwise remain unsaid. At NOMON DESIGN, as a branding agency based in Barcelona, we work tirelessly to make the connection between your brand’s essence and its communication increasingly effective, all in the pursuit of helping you achieve your goals in the most optimal way.
We’d also like to emphasize that without an inspiring context, this wouldn’t be possible. That’s precisely why we believe we owe so much to Barcelona and everything that’s happening within its vibrant creative landscape. Let us delve into the reasons why.
Barcelona infuses its creative energy into its residents and visitors
Designers, in essence, need to be like sponges, absorbing everything that their surroundings have to offer. Barcelona, for various compelling reasons, has evolved into a fertile ground for contemporary visual languages. It serves as a hub that constantly monitors the pulse of creative trends on a global scale.
Within the realm of design in Barcelona, we are able to break down the traditional barriers between different creative disciplines. We soak up trends across the entire spectrum, from the digital designers at OFFF to the sustainable urban solutions presented at the Smart City Expo World Congress, and even the latest developments in music, visual arts, and technology showcased at events like Sónar and the Mobile World Congress.
Barcelona has led the way in nurturing startups and boasts a multitude of cultural associations dedicated to design and architecture. Moreover, it is home to the largest number of design schools in Spain. This dynamic environment has played a pivotal role in making design an integral part of our cultural fabric.
Professional organizations and collaborative spaces, such as the Association of Art Directors and Graphic Designers (ADG-FAD), under the leadership of Esther Agustench, who serves as the creative director and partner at NOMON DESIGN, offer a diverse range of activities aimed at bringing design closer to society and elevating the status of the profession.
Simultaneously, the city of Barcelona holds itself to high standards when it comes to nurturing its image and communication. This is because Barcelona serves as the ideal stage for design to perform its best work: continual innovation, trend absorption, and self-reinvention.
Latest design trends in Barcelona and new challenges
Design in Barcelona has always possessed the unique ability to capture the essence of what’s unfolding on the streets. This is a quality that deeply resonates with us at NOMON DESIGN, as it keeps us closely aligned with current trends and diverse facets of society.
Let’s not forget the unstoppable integration of technology into the world of design. Its influence is felt across multiple dimensions, significantly shaping new aesthetic paradigms. Mathematical algorithms have emerged as a transformative tool that will reshape not only the design sector but also society at large.
A plethora of artificial intelligence tools designed for image generation have emerged, along with others that enhance day-to-day productivity within our profession. These tools include DALL.E, Adobe Sensei & Firefly, Fronty, Khroma, Uizard, Hotpot, Midjourney, Nightcafe, StableDiffusion, and, of course, advanced language models like ChatGPT and its derivatives.
On this note, at NOMON DESIGN, we hold a clear stance. We view AI as a new challenge and a valuable tool that will undoubtedly assist us. However, we firmly believe that it cannot replace the role of creatives as we understand it. It will struggle to replicate the qualities of empathy, intuition, adaptability, and teamwork, all of which define professionals in our field. At NOMON DESIGN, we incorporate these values into every project we undertake for our clients.
Why NOMON DESIGN’s proposals resonate with the emotion of your project
Returning to our initial point, we’d like to reiterate that our greatest passion at NOMON DESIGN is the ability to convey your brand’s truth in the most direct manner possible. Achieving this requires a deep connection with the emotions embedded within your project.
At NOMON DESIGN, we are committed to this endeavor with the same enthusiasm as we did on our very first day in the industry, coupled with the wealth of experience garnered over the years. Our mission revolves around guiding companies towards growth through design, all while upholding a strong sense of responsibility.
Trust us when we say that our passion for design is irreplaceable, much like your own. This is why we take immense pleasure in those instances where clients realize how their projects flourish when they establish genuine connections with their target audience. This, in essence, underscores the profound value of design and the bridges we construct right here in Barcelona, a city to which we owe so much.
2023