Discover what a branding agency does for your company

What is a branding agency?

A brand is the sum total of the audience’s experience with a company, product, or service, and a branding agency is responsible for creating and conveying the brand identity through available channels.

So, what exactly is a branding agency? These agencies build brand equity, the value of a brand. The day-to-day work of a branding agency can range from strategically designing a new brand, creating labels or packaging, and implementing them on a website the next day. A branding agency may also develop a communication strategy by designing a new booth for a trade fair, simultaneously brainstorming a poster or advertising campaign, and creating social media content.

Wherever a brand aims to reach a consumer, a branding agency will be involved.

What can a branding agency bring to your company?

The assistance of specialized professionals is essential. A branding agency allows your company to benefit from the expertise of its professionals. They will help you gain perspective and get to know your brand even better. This, in turn, will make consumers identify with your brand and choose it over your competitors.

So, how do we do it? By precisely working on the corporate branding of companies, we establish goals and objectives, make informed decisions, create emotional connections with consumers or clients, and above all, make a difference.

How does a branding agency differ from an advertising agency or design studio?

Is a branding agency the same as an advertising agency or a design studio? The truth is, despite appearances, there are significant differences. While an advertising agency focuses on creating communication strategies to sell a product or service, a design studio produces graphic pieces to provide communication and sales solutions for products.

On the other hand, a branding consultancy or agency focuses on defining and creating the brand’s identity as a whole. It builds or redesigns corporate branding, presenting the strategic message through creative work. Therefore, its role is to create, plan, and implement brand strategies.

It’s clear that a branding agency, advertising agency, and design studio all work towards the same goal: increasing sales, although each focuses on a different aspect (brand concept, communication strategies, or specific graphic pieces). The best results arise from a strong synergy between them.

What is a 360 branding agency?

In many cases, a single company handles the entire process, as is the case with NOMON DESIGN. We have evolved from a design studio to a 360 branding agency by incorporating strategy in the initial phase of the project. Alongside our other services, this allows us to help companies grow through design.

For example, one of our success stories is our collaboration with Lékué for over 17 years. It was a real challenge that involved analysis and design, enabling us to redefine their values and personality, capturing the essence of the company in their brand identity. The result was a branding that still remains relevant today.

Why is it important to hire a branding company?

To be a competitive company in the market, it’s crucial to maximize the value of your brand by projecting a consistent, unique, and personality-driven identity. Defining corporate branding and working on brand strategy are essential to projecting the essence, positioning, and personality of the company, thus connecting with people.

Advantages of having a branding agency:

The goal of a branding agency like ours is to assist and provide the necessary tools to enhance your brand identity:

• Know-how: You’ll have a team of committed professionals who empathize with you.
• Strategy: We will observe, define, and provide you with concepts, designs, and creatives focused on helping your business grow.
• Expertise: By working with brands from different sectors, our agency possesses extensive knowledge and experience.
• 360 Vision: We will give your brand a comprehensive 360° service.

At NOMON DESIGN, we work collaboratively with our clients, interacting and staying in constant communication with you throughout the process. We will listen to you, exchange opinions, and propose ideas for the project, accompanying you every step of the way.

Unlike other branding agencies, we have our own tool (Test NOMON) that allows us to reach a consensus on the visual style and make tangible those abstract concepts such as your company’s values or attributes before developing a new identity or redesigning it.

“The role of a branding agency like ours is to assist you by providing a range of advantages for your brand.”

Do you need a branding agency?

Have you identified your needs? Do you know what problem you want to solve? The first step is to identify the work you want to hire. Have you thought about how we can approach it?

There can be various situations that might prompt you to get in touch with a branding agency: your brand identity not reflecting the reality of your company, insufficient differentiation from competitors, or embarking on a new business venture.

At NOMON DESIGN, we accompany companies in their growth journey through design. We immerse ourselves in our clients’ industry to understand their specificities, trends, and competitors, all with the aim of designing their new branding. Feel free to take a look at our success stories.

Types of branding agency

Once you have resolved the question of whether you need a branding agency, you will need to make the right selection. There are different ways to classify agencies based on:

● Scope of operation: Some agencies specialize in specific professional sectors. If they have experience in your industry, it will shorten the adaptation process.

● Services offered: You should define what you need and prioritize to find a branding agency that meets your requirements.

● Working methodology: 360-degree agency or specialized agency, for a comprehensive service or a specific area

What services do we offer at NOMON DESIGN?

Our main focus is to help businesses grow through responsible design by creating authentic and relevant brands. That’s why we create, improve, develop, or redesign brands.

At NOMON DESIGN, we help you grow by offering the following services:

● Branding Strategy: We assist in creating valuable brands by defining their positioning and essence.

● Corporate Branding: We design new corporate identities that reflect the personality of brands to connect with people.

● Naming: We search for an appropriate name for the brand to grab attention and make an impact on our audience.

● Packaging Design: We conceptualize and design effective and creative packaging that acts as a silent salesperson for brands.

● Editorial Design: We develop content for both corporate and product publications.

● Communication and Digital Communication: We create multichannel communication strategies that help implement corporate branding, including corporate and commercial applications, website development, and user-focused e-commerce solutions.

● Retail Branding: We design stands, spaces, and point-of-sale displays that showcase the essence of the brand.

“We put ourselves in the shoes of the company and its organization, seeking and analyzing the mission, vision, values, and personality of the brand to propose a strategy and establish goals.”

At NOMON DESIGN, we’ll help you create your brand in a responsible way, ensuring it is authentic and relevant.

“Because we communicate through our ideas and designs. Design is intrinsic to our reason for being and our way of thinking and acting.”