New editorial design for the educational games brand Apli Kids

To highlight the value of the pedagogical approach behind Apli Kids products, we created a new categorisation for their product portfolio and segmented them into different categories: games using stickers, magnets, puzzles, wood, painting and colouring, and DIY. Plus, we created a series of resources unique to the project such as a new colour scheme and an iconographic system that was used in the design, lettering and contents of the new catalogue: Only for kids!