Designing the Retail Branding for Only for Kids! by Apli Kids

At the 2018 Spielwarenmesse toy fair in Nuremberg, at which Apli Kids was exhibiting, we designed the trade stand to fit the graphic line that we had conceptualised in the Only for kids! catalogue. The layout and furnishings enabled the products to be displayed in categories (games using stickers, magnets, puzzles, wood, painting and colouring, and DIY). We conveyed the pedagogical approach behind the products and used the project’s own colour scheme and iconography.