Aridi
Creating an impactful and surprising communication piece for Aridi
An editorial design with character and craftsmanship on par with the new collection
Editorial design
Challenge
We aimed to define an editorial design aligned with the high quality of the artisanal collection
We designed the catalogue and the artwork for the new One furniture collection by Gabriel Teixidó. This series of managerial office furniture is noted for its character, its top-quality materials, its artisanship and the comfort and convenience of each piece. This top-quality handmade furniture stands the test of time, combining wood, glass, leather and lacquered wood, and turning the offices which have it into more than just workspaces.
Process and result
Defining a versatile and unique editorial design that captivates its audiences
The resulting catalogue was a striking and surprising piece of marketing material: a sensory experience that combines materials such as wood, paper, cardboard and fabric, and is able to convey the values that characterise handmade furniture and the quality of the One collection. To achieve the desired result, we handled the artwork and photography, and identified the best locations for the photography session.
The One catalogue, with its versatility and uniqueness, takes its recipients – architects and distributors – quite by surprise.
Tags: Editorial design
2015
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