Famatel
Digital Communication that enhances Famatel’s brand visibility and adds value to the electrical sector
We designed a website that conveys the company’s character and values
Digital communication
Challenge
A new website to increase interaction with professional audiences
Famatel, an international company with over 25 years of experience in the electrical sector, needed to update its brand visibility in the digital environment to increase interaction with professional audiences.
To achieve this, we developed a website aligned with the new strategy and corporate branding created by NOMON DESIGN, reflecting its prominent market position and future ambitions.
Process
We developed Digital Communication that conveys Famatel’s values
After defining and developing Famatel’s new strategy and corporate branding, we created a new website focused on the professional user. Our goal was to provide them with all the necessary information, add value, and enhance their knowledge and appreciation of the products.
To achieve this, we defined a clear and straightforward navigation hierarchy and grouped the products by solutions. We included product sheets with detailed information, certificates, and downloadable materials, including explanatory videos about their use and installation.
Additionally, we created informative landing pages for new products, highlighting their features and providing all necessary materials to expand product information.
We applied branding and art direction that stand out for their character and vitality. Through the choice of fonts, colours, and design elements, we aimed to convey innovation and quality, while showcasing the company’s extensive product catalogue.
Result
We boosted Famatel’s growth and digital presence
The result is a digital communication that reflects Famatel’s excellence in the electrical sector, enhances brand visibility, and reinforces its digital presence as a leader in innovative and high-quality electrical solutions. This adds value and simplifies the lives of professionals by facilitating navigation and understanding of the products that meet their needs.
Tags: Digital communication
2022
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