Idonea
Creating the branding for a new dermocosmetics brand in pharmacy channels
A human and emotional branding for increased visibility in the vast market space
Corporate branding
Packaging design
Challenge
Defining an emotional branding for a fresh dermocosmetics brand
We created the branding for Idonea, a brand of dermocosmetics for pharmacies, which reflected its most human, tangible and emotional side, thus making it visible in the vastness of the pharmacy.
Process and result
Designing the branding and all communication materials, reflecting the personalization and elegance of the brand
We created the name, conceptualised the brand and designed its corporate identity, packaging and materials to convey the attributes of the Idonea Personal Cosmetics brand: trust, personalisation, harmony and style.
Tags: Corporate branding, Packaging design
2015
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