Le Creuset
We repositioned the brand with a branding strategy centred around the concept ‘Cooking with Personality’
We introduced a fresh communication concept tailored for a new target audience
Branding strategy
Communication
Editorial design
Challenge
Crafting communication for a younger demographic passionate about cooking
We repositioned the Le Creuset brand as an aspirational brand with a new marketing campaign aimed at a younger customer with an interest and passion for cooking. To do this, we created a new branding strategy expressed in the message “Cooking with personality”.
Process and result
A renewed communication approach for Le Creuset, characterized by style, personality, and a distinctive tone
We developed a communicative language in a new style and tone and created content to better identify with the customer. We created the hashtags: #yosoysibarita (I love luxury), #yosoygourmet (I am gourmet), #yosoyfoodie (I am foodie), and used the concept in the new corporate catalogue, advertising graphics, shop windows, price lists, brochures, etc.
Tags: Branding strategy, Communication, Editorial design
2016
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