Crafting the promotional communication campaign ‘Colours of Spice’

We conceptualised and designed the packaging and marketing materials for Le Creuset’s Colours of spice campaign, a gift kit to accompany the purchase of Le Creuset products.

Based on the parallels between the essence of spices and the essence of Le Creuset itself, we developed the creative concept for the campaign: the smells and colours of spices surround us and transport us to the past or to the other side of the world. They fill our tables with special flavour and colour and are part of our family tradition and the place where we live.

We developed the gift kit with special packaging, sachets of spices and a little book that explained their history and other curios, as well as recipes, tips on how to keep them and ideas for combining them.

To convey the cosy, comfortable atmosphere created by spices in our kitchens, we went for evocative images, carefully chosen for their detail, in a range of warm colours, and we created content with a real romantic feel.