Crafting the Nature’s Kitchen communication campaign for Le Creuset

We conceptualised and designed the packaging and marketing materials for Le Creuset’s Nature’s Kitchen campaign. Bearing in mind the concept of the campaign and the current trends for everything in the kitchen to be natural and handmade, we designed a product called “aromatic plants from Le Creuset”: four packs of four aromatic plants (oregano, parsley, chives and basil) which contain everything necessary for people to enjoy the experience of planting, picking, cooking and eating without leaving home, and can be planted in limited edition coloured pots from Le Creuset.

We designed an accompanying pack and illustrated brochure, which explained all of the planting stages, and we handled the artwork and the contents of both these pieces and the campaign catalogue. We captured how nature is presented directly on our plates, through creative recipes and colourful products from the brand, bringing the Nature’s Kitchen concept directly into the home.