Crafting their seasonal communication campaign, Taste of the City

We conceptualised and designed the packaging and accompanying marketing materials for Le Creuset’s autumn-winter campaign Taste of the city.

Built around the concept of urban living, we transformed the campaign’s marketing plan into an inspiring and attractive visual piece which invites customers to buy. It also continues to connect and build loyalty with consumers and helps attract new ones.

For the section Christmas time in the city, we conceptualised and designed a special gift to accompany the purchase of Le Creuset products. Working with Cerabella, a world leader in the manufacture of candles, we reproduced the company’s logo, a mini-cocotte, in candle form.