Miquelrius
We’ve revamped the branding for Miquelrius’ Notebook collection
We've tailored the collection's branding to reflect the latest trends and interests of its target audience
Corporate branding
Digital communication
Product design
Challenge
We’ve given the branding of this collection a makeover to keep up with its evolving target audience
Back in 2019, we introduced the Emotions notebook collection to celebrate the 30th anniversary of Miquelrius’ first notebook. Miquelrius, a renowned brand in stationery products with over 180 years of experience, saw this collection as an opportunity to innovate.
The collection was known for its covers in vibrant, fresh tones, offering users the freedom to choose a model that resonated with their personal style or current phase of life.
When designing the collection, we took into consideration the prevailing trends and preferences of the target audience at that time. However, as time passed, this audience evolved. Consequently, NOMON proposed a redesign of the collection to better align with the current audience’s tastes and preferences.
Process and result
We’ve reconnected this collection with an audience that embraces the latest urban trends
The most noticeable change in the new notebook collection is its branding: we transitioned from a lettering-based identity to a more urban-inspired concept.
To achieve this, we crafted a logo inspired by the French typography Almarena Display Bold, renowned for its timeless appeal, robustness, and distinctiveness. We refined this typography to give it a unique personality, infusing the collection with dynamism and modern flair.
Moreover, we revamped the color palette, bidding farewell to outdated hues, tweaking some, and introducing new ones that resonate with current trends, such as rose dust, mustard, greige, and khaki.
With the collection’s redesign, we’ve once again struck a chord with the teenage audience, known for their keen eye for trends and fashion. They’ll undoubtedly see themselves reflected in the fresh branding and vibrant color palette. Lastly, we developed the necessary digital communication materials to showcase the new collection across various brand platforms.
Tags: Corporate branding, Digital communication, Product design
2024
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