MY DRAP
We redesigned MY DRAP Professional’s Digital Communication to showcase the potential of their textile products
Their new website reflects the company’s position as a leader in the professional textile sector
Digital communication
Challenge
A new Digital Communication aligned with MY DRAP Professional’s commercial strategy
MY DRAP Professional, a leader in textile innovation for restaurants, hotels, events, airlines, trains, and cruises, needed to update its digital presence to reflect its leadership position and align with its commercial strategy.
Our challenge was to create a web design that enhanced the brand and its customized textile solutions, highlighting the quality and innovation of its products and improving the experience for professional users.
Process
We boosted the company’s growth in the professional sector with new Digital Communication
At NOMON DESIGN, we assisted the company in creating and conceptualising their new corporate website.
First, we analysed current trends in web design and user experience. Considering the brand’s identity, values, and the needs of their professional audience, we defined a new structure and web design. We established a clear image and navigation that allow users to easily understand the brand’s positioning and scale with a simple scroll through the homepage.
We highlighted the advantages and benefits of SeamlessTex technology and MY DRAP products, the sectors they serve, customisation options, and corporate information, emphasising the company’s commitment to sustainability.
To highlight each sector – restaurants, hotels, events, airlines, trains, and cruises – we created specific pages and included an interactive image library. By zooming in or out, users can see the textile product details and their usage in real-life scenarios and spaces. As users navigate through the site, the colour scheme changes to match the tones of the images, whose art direction and careful selection we handled to inspire professionals with ideas.
We also ensured the design adapted optimally to various responsive formats and supervised the graphic image implementation by the programming team.
Result
A new Digital Communication that brings the potential of MY DRAP’s textile products closer to professional audiences
The result is a website with its own character and functional design, allowing clear and organized navigation by differentiating their textile products by sectors and uses.
It positions itself as a key tool for boosting the company’s growth in the hospitality and catering sector, bringing the reach and potential of MY DRAP to its professional audience.
Tags: Digital communication
2024
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