MY DRAP

We designed the retail branding for MY DRAP and DAY DRAP at the Ambiente Fair

Implementing the new brand values, creative concept, and corporate branding in their stands

Retail branding

We have worked on conceptualising and designing the MY DRAP and DAY DRAP stands for AMBIENTE 2018 Trade Fair, using their recently rebranded values, creative concept and corporate branding. In redesigning the MY DRAP booth space, we primarily relied on the fundamental value of the brand: 100% cotton quality on the dining table.

 

Whereas in the case of DAY DRAP, we rather focused on the design and distribution of the booth space, to showcase the waterproof and non-slip layers of the products, and invite attendees to discover the final result on the table itself.

Tags: Retail branding

2018

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